Department of Nutrition, Dietetics & Hospitality Management, College of Human Sciences, Auburn University, Auburn, AL, United States of America.
PLoS One. 2022 May 10;17(5):e0267755. doi: 10.1371/journal.pone.0267755. eCollection 2022.
Using halo effect as the underlying theory, we examined how perceived quality of medical care influenced components of post-visit destination image (infrastructure, attraction, value for money, and enjoyment) and how each component influenced Bangladeshi outbound medical tourists' revisit intentions. Additionally, we examined how these relationships varied based on their length of stay (LOS) and travel-group size (TGS). Results showed a significant positive effect of the perceived quality of medical care on all four components of the post-visit destination image. Except for enjoyment, all three components had a significant positive influence on revisit intentions. All the proposed relationships were supported for medical tourists with higher LOS and TGS. However, for medical tourists with low LOS, the perceived quality of medical care did not influence value for money. Furthermore, value for money and enjoyment did not significantly influence revisit intentions for medical tourists with low LOS and TGS.
运用晕轮效应这一潜在理论，我们考察了患者感知的医疗质量如何影响就诊后目的地形象的各个组成部分（基础设施、吸引力、物有所值和享受），以及各个组成部分如何影响孟加拉国外出就医的医疗游客的重访意愿。此外，我们还考察了这些关系如何因停留时间（LOS）和旅行团规模（TGS）而异。结果表明，患者感知的医疗质量对就诊后目的地形象的四个组成部分均有显著的积极影响。除享受外，其余三个组成部分对重访意愿都有显著的积极影响。所有提出的关系都得到了具有较高 LOS 和 TGS 的医疗游客的支持。然而，对于 LOS 较低的医疗游客，医疗质量并不影响物有所值。此外，对于 LOS 和 TGS 较低的医疗游客，物有所值和享受对重访意愿没有显著影响。
