Khan Mohammad J, Chelliah Shankar, Haron Mahmod S, Ahmed Sahrish
International Business Section, School of Management, Universiti Sains Malaysia, Penang, Malaysia.
Department of Marketing, School of Management, Universiti Sains Malaysia, Penang, Malaysia.
Sultan Qaboos Univ Med J. 2017 Feb;17(1):e11-e17. doi: 10.18295/squmj.2016.17.01.003. Epub 2017 Mar 30.
Travel motivations, perceived risks and travel constraints, along with the attributes and characteristics of medical tourism destinations, are important issues in medical tourism. Although the importance of these factors is already known, a comprehensive theoretical model of the decision-making process of medical tourists has yet to be established, analysing the intricate relationships between the different variables involved. This article examines a large body of literature on both medical and conventional tourism in order to propose a comprehensive theoretical framework of medical tourism decision-making. Many facets of this complex phenomenon require further empirical investigation.
旅游动机、感知风险与旅游限制,以及医疗旅游目的地的属性和特征,是医疗旅游中的重要问题。尽管这些因素的重要性已为人所知,但尚未建立一个全面的医疗游客决策过程理论模型,以分析所涉及的不同变量之间的复杂关系。本文研究了大量关于医疗旅游和传统旅游的文献,以便提出一个全面的医疗旅游决策理论框架。这一复杂现象的许多方面需要进一步的实证研究。