Kasprzak Christina M, Schoonover Julia J, Gallicchio Deanna, Haynes-Maslow Lindsey, Vermont Leah N, Ammerman Alice, Raja Samina, Tumiel-Berhalter Laurene, Leone Lucia A
Department of Community Health and Health Behavior, School of Public Health and Health Professions, University at Buffalo; 329 Kimball Tower; Buffalo, NY 14214 USA.
Department of Sociology, The College of Arts and Sciences, University at Buffalo.
J Agric Food Syst Community Dev. 2021;10(4):73-84. doi: 10.5304/jafscd.2021.104.029. Epub 2021 Sep 16.
Access to affordable fruit and vegetables (F&V) remains a challenge within underserved communities across the United States. Mobile produce markets (mobile markets) are a well-accepted and effective strategy for increasing F&V consumption in these communities. Mobile market organizations share similar missions that focus on food, health, and empowerment, participate in incentive programs, offer nutrition education, utilize grassroots-based marketing strategies, prioritize local produce, and sell competitively priced produce through a market style. While mobile markets have become increasingly prevalent, models vary widely. Establishing standardized practices is essential for ensuring the effectiveness and sustainability of this important food access program. This research seeks to identify common practices of established mobile markets and describe the resources they rely on.
在美国，服务不足的社区获取价格合理的水果和蔬菜仍然是一项挑战。移动农产品市场（流动市场）是在这些社区增加水果和蔬菜消费的一种广泛接受且有效的策略。移动市场组织有着相似的使命，专注于食品、健康和赋权，参与激励计划，提供营养教育，运用基于基层的营销策略，优先采购本地农产品，并以市场形式销售价格具有竞争力的农产品。虽然移动市场越来越普遍，但模式差异很大。建立标准化做法对于确保这一重要食品获取计划的有效性和可持续性至关重要。本研究旨在确定成熟移动市场的常见做法，并描述它们所依赖的资源。
