Broms Lovisa, Boije Af Gennäs Klara, Radmann Aage, Hedenborg Susanna
Department of Sport Science, Malmö University, Malmö, Sweden.
Department of Teacher Education and Outdoor Life Studies, Norwegian School of Sport Sciences, Oslo, Norway.
Front Sports Act Living. 2022 Apr 28;4:863014. doi: 10.3389/fspor.2022.863014. eCollection 2022.
Todays' online media landscape facilitates communication on how sports practitioners can develop in their sport. Hence, sports and educational institutions need to recognize the increased role of the individual as "a facilitator of knowledge" through (ICT). For sport organizations and educational institutions to effectively reach out with knowledge and research, they need to know how individuals assess, value, and trust information sources. This article aims to increase the knowledge and understanding of how the traditional culture in equestrianism meets the contemporary media user. It is based on a study that uses a mixed methods design, containing a questionnaire with 1,655 respondents and 28 focus group interviews with Swedish and Norwegian equestrians, to investigate how equestrians create their own repertoires of horse-knowledge online and what sources of knowledge they trust and prioritize. The results show that accessibility, agency, and trust are key terms when mapping equestrians' preferred knowledge platforms, and that equestrians are generally not satisfied with the availability and the quality of horse-related online content. Horse experience is the most important positional factor influencing online repertoires in the equestrian community. Riders with less experience turn to Social Network Sites (SNS) to a higher extent than riders with more experience. Further, equestrians find the ability to assess information as an important yet challenging task. This article shows that the term is appropriate when discussing the relationship (or ) between the traditional culture in equestrian sports and the contemporary media user. On the one hand, many equestrians clearly express that they would rather stay away from obtaining information about horses and riding on ICTs. On the other hand, the data, together with previous research, indicates that many equestrians see ICTs as important platforms for discussing and exchanging information about horses and riding.
如今的在线媒体环境为体育从业者如何在其运动领域发展提供了交流便利。因此，体育和教育机构需要认识到个人通过信息通信技术（ICT）作为“知识促进者”的作用日益增强。对于体育组织和教育机构来说，要有效地传播知识和研究成果，就需要了解个人如何评估、重视和信任信息来源。本文旨在增进对马术传统文化如何与当代媒体用户相契合的认识和理解。它基于一项采用混合方法设计的研究，该研究包含一份有1655名受访者的问卷以及对瑞典和挪威马术从业者进行的28次焦点小组访谈，以调查马术从业者如何在网上创建自己的马匹知识储备，以及他们信任和优先考虑哪些知识来源。结果表明，在确定马术从业者偏好的知识平台时，可及性、能动性和信任是关键因素，而且马术从业者总体上对与马相关的在线内容的可得性和质量不满意。马匹经验是影响马术社区在线知识储备的最重要的位置因素。经验较少的骑手比经验丰富的骑手更倾向于使用社交网站（SNS）。此外，马术从业者认为评估信息的能力是一项重要但具有挑战性的任务。本文表明，在讨论马术运动中的传统文化与当代媒体用户之间的关系（或二者的契合度）时，“契合度”这个术语是恰当的。一方面，许多马术从业者明确表示他们宁愿远离通过信息通信技术获取有关马匹和骑行的信息。另一方面，这些数据以及先前的研究表明，许多马术从业者将信息通信技术视为讨论和交流有关马匹和骑行信息的重要平台。
