Department of Marketing, Tourism-Services and International Business, Faculty of Economic Sciences and Business Administration, Transilvania University of Brasov, 500036 Brasov, Romania.
Department of Management and Economic Informatics, Faculty of Economic Sciences and Business Administration, Transilvania University of Brasov, 500036 Brasov, Romania.
Int J Environ Res Public Health. 2022 May 9;19(9):5756. doi: 10.3390/ijerph19095756.
The European Union (EU) labor market needs a better-skilled workforce that can work in any of the Member States. In order to develop the skills and competencies of future competitors in this market, several student mobility programs have been set up in the EU, where they can travel to universities in partner countries to further their studies and enrich their academic performance, culture and knowledge. The best known of these programs is ERASMUS (European Region Action Scheme for the Mobility of University Students). Because Romania also participates in this program in the exchange of university students, the authors wanted, through this study, to highlight the benefits and challenges of participation in the program, to analyze how international mobilities are emotionally perceived by students and what are the behavioral reasons that determine Romanian students to choose a certain university as a study destination abroad. For this purpose, the authors conducted quantitative marketing research among students from the Transilvania University of Brasov who have been abroad with ERASMUS scholarships. The research results show that an important component in choosing a certain university is not the financial expense during the mobility as might have been expected, but rather the initial desire to study abroad. Students also consider the improvement of their academic performance as an equally important reason for embarking on mobility to the social aspect of getting to know other cultures.
欧盟劳动力市场需要具备更高技能的劳动力，使其能够在成员国中的任何一个国家工作。为了培养该市场未来竞争者的技能和能力，欧盟设立了若干学生流动项目，让学生可以前往合作国家的大学继续深造，丰富他们的学业成绩、文化和知识。其中最著名的项目是 ERASMUS（欧洲大学生流动行动计划）。由于罗马尼亚也参与了该学生交流项目，作者希望通过这项研究，突出参与该项目的益处和挑战，分析学生如何从情感上感知国际流动，以及是什么行为原因促使罗马尼亚学生选择某所大学作为出国留学的目的地。为此，作者在布加勒斯特特兰西瓦尼亚大学的出国交流的 ERASMUS 奖学金学生中进行了定量营销研究。研究结果表明，选择某所大学的一个重要因素不是流动期间的财务费用，这可能与预期的情况不同，而是最初出国留学的愿望。学生们还认为提高学习成绩是出国留学的一个同等重要的原因，此外还可以了解其他文化的社会方面。
