Chong Christy, Smekal Michelle, Hemmelgarn Brenda, Elliott Meghan, Allu Selina, Wick James, McBrien Kerry, Jackson Wes, Bello Aminu, Jindal Kailash, Scott-Douglas Nairne, Manns Braden, Tonelli Marcello, Donald Maoliosa
Department of Community Health Sciences, University of Calgary, AB, Canada.
Department of Medicine, University of Calgary, AB, Canada.
Can J Kidney Health Dis. 2022 May 11;9:20543581221097456. doi: 10.1177/20543581221097456. eCollection 2022.
Data on dissemination strategies that generate awareness of clinical pathways for kidney care are limited.
This study reports the application of Google Analytics to describe the reach and use of the Chronic Kidney Disease Pathway (CKD-P) using a multi-faceted dissemination strategy.
The design of this study is a retrospective descriptive study.
This study was conducted in Alberta, Canada.
Individuals who accessed the CKD-P Web site between November 5, 2014, and May 31, 2019.
Dissemination activities included print, electronic, in-person meetings, and a laboratory prompt. We used Google Analytics over a 5-year period to evaluate the following CKD-P Web site user metrics: number of sessions, pageviews, visit duration, user path, and bounce rate (when an individual visits a single page of the Web site and leaves the Web site without interacting with additional pages).
We plotted dissemination activities alongside Web site metrics using control charts and described the data using means and percentages. We performed chi-square test for trends to evaluate year-over-year usage.
There were 83 294 users, 90 805 sessions, and 231 684 pageviews. The overall bounce rate was 45.7%. Each user had an average of 1.5 sessions and a session duration of 2 minutes and 8 seconds. There was a significant positive trend for total annual users ( = .008), new users ( = .009), number of sessions ( = .006), and pageviews per day ( = .016).
We were unable to confirm if users were primary care providers and if word-of-mouth dissemination among providers/researchers drove people to use the CKD-P.
Google Analytics was a useful and accessible tool for evaluating CKD-P reach and use trends. It was challenging to identify how individual dissemination activities contributed to CKD-P reach; however, repeated dissemination appeared to play a role in increasing CKD-P use.
Not applicable-observational study design.
关于提高肾脏护理临床路径知晓度的传播策略的数据有限。
本研究报告了应用谷歌分析来描述慢性肾脏病路径（CKD-P）的覆盖范围和使用情况，采用了多方面的传播策略。
本研究的设计为回顾性描述性研究。
本研究在加拿大艾伯塔省进行。
在2014年11月5日至2019年5月31日期间访问CKD-P网站的个人。
传播活动包括印刷品、电子、面对面会议以及实验室提示。我们在5年期间使用谷歌分析来评估以下CKD-P网站用户指标：会话次数、页面浏览量、访问时长、用户路径和跳出率（当个人访问网站的单个页面且未与其他页面交互就离开网站时）。
我们使用控制图绘制传播活动与网站指标，并使用均值和百分比来描述数据。我们进行趋势卡方检验以评估逐年使用情况。
有83294名用户、90805次会话和231684次页面浏览量。总体跳出率为45.7%。每位用户平均有1.5次会话，会话时长为2分8秒。年度总用户数（=0.008）、新用户数（=0.009）、会话次数（=0.006）和每日页面浏览量（=0.016）均有显著的正趋势。
我们无法确认用户是否为初级保健提供者，以及提供者/研究人员之间的口碑传播是否促使人们使用CKD-P。
谷歌分析是评估CKD-P覆盖范围和使用趋势的有用且易于获取的工具。确定个别传播活动如何促进CKD-P的覆盖范围具有挑战性；然而，反复传播似乎在增加CKD-P的使用方面发挥了作用。
不适用 - 观察性研究设计。
