1) University Hospital of Sassari; 2) Department of Biomedical Sciences, University of Sassari.
1) University Hospital of Sassari; 2) Department of Medical, Surgical and Experimental Sciences, University of Sassari.
Acta Biomed. 2021 Oct 1;92(S6):e2021456. doi: 10.23750/abm.v92iS6.12072.
Vaccinarsinsardegna.org website is a medical and scientific communication portal regarding vaccinations of Sardinia region. This article aims to present the structure of the portal, to demonstrate the actions carried out to provide accurate information for users and to analyse the website's activity from its launch until the current pandemic period in terms of dissemination and visibility.
Various metrics such as the number of visits to the site (sessions, number of users and average session duration), user behaviour (pages viewed, bounce rate and organic search) and the session acquisition path (direct traffic, referrals and social traffic) were recorded, extrapolated and processed with Google Analytics. Qualitative and normally distributed quantitative variables were summarised with absolute (relative) frequencies and means. The statistical differences between the two periods (before and during the anti-COVID-19 vaccination campaign) were evaluated applying the Wilkoxon runk-sum test. A two-tailed p-value less than 0.01 was considered to be statistically significant.
The metrics recorded using Google Analytics show that from its publication to date, the VaccinarSinSardegna.org portal has significantly increased its visibility: in fact, the number of users who have accessed the site, the number of sessions and individual web pages visited have grown exponentially. These findings are confirmed by the increasing number of visits to both versions of the regional website (Italian- and English-language) during the COVID-19 emergency and COVID-19 vaccination campaign. When the total values recorded over the period were compared, an overall increase in metrics was observed-the number of individual users, visits and individual pageviews rose in a statistically significant way.
Based on the success on VaccinarSinSardegna and given its potential for expansion to include further collaborations with national and international scientific bodies, the authors affirm that similar initiatives should be implemented in the fight against vaccine hesistancy.
Vaccinarsinsardegna.org 网站是一个关于撒丁岛疫苗接种的医学和科学交流门户。本文旨在介绍该门户的结构，展示为用户提供准确信息所采取的行动，并分析从推出到当前大流行期间，该网站在传播和可见度方面的活动。
使用 Google Analytics 记录、推断和处理各种指标，如网站访问量（会话、用户数量和平均会话持续时间）、用户行为（浏览页面、跳出率和有机搜索）以及会话获取路径（直接流量、推荐流量和社交流量）。使用绝对（相对）频率和平均值总结定性和正态分布的定量变量。使用 Wilcoxon 秩和检验评估两个时期（抗 COVID-19 疫苗接种运动之前和期间）之间的统计差异。双侧 p 值小于 0.01 被认为具有统计学意义。
使用 Google Analytics 记录的指标表明，自发布以来，VaccinarSinSardegna.org 门户的知名度显著提高：实际上，访问该网站的用户数量、会话数量和访问的单个网页数量呈指数级增长。这些发现得到了 COVID-19 紧急情况和 COVID-19 疫苗接种运动期间访问区域网站（意大利语和英语版本）次数增加的证实。当比较整个期间记录的总数值时，观察到指标总体增加——单个用户、访问和单个网页浏览的数量呈统计学意义的上升。
基于 VaccinarSinSardegna 的成功，并且考虑到其扩展潜力，以纳入与国家和国际科学机构的进一步合作，作者肯定应该在对抗疫苗犹豫方面采取类似的举措。
