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将男同性恋者招募到艾滋病研究与教育项目中的营销策略。

Marketing strategies for recruiting gay men into AIDS research and education projects.

作者信息

Silvestre A, Lyter D W, Rinaldo C R, Kingsley L A, Forrester R, Huggins J

出版信息

J Community Health. 1986 Winter;11(4):222-32. doi: 10.1007/BF01325118.

DOI:10.1007/BF01325118
PMID:3558875
Abstract

Recruiting gay and bisexual men into AIDS-related research and education programs will become increasingly common as federal, state and local funds become available. The Pitt Men's Study, a study of the natural history of Human Immunodeficiency Virus (HIV) infection, developed a recruitment strategy based on marketing principles. These techniques allowed the study to target particular gay and bisexual groups for inclusion. 1718 gay and bisexual men were recruited. Non-whites and unemployed men were targeted and recruited in numbers comparable to their representation in the larger community.

摘要

随着联邦、州和地方资金的到位,招募男同性恋者和双性恋男性参与艾滋病相关研究及教育项目的情况将越来越普遍。匹兹堡男性研究是一项关于人类免疫缺陷病毒(HIV)感染自然史的研究,它基于营销原则制定了一项招募策略。这些技巧使该研究能够针对特定的男同性恋和双性恋群体进行招募。共招募了1718名男同性恋者和双性恋男性。研究针对非白人男性和失业男性进行招募,其数量与他们在更大社区中的占比相当。

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本文引用的文献

1
Broadening the concept of marketing.拓展营销的概念。
J Mark. 1969 Jan;33(1):10-5.
2
Application of marketing principles to improve participation in public health program.应用营销原则提高公众对公共卫生项目的参与度。
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3
Additional recommendations to reduce sexual and drug abuse-related transmission of human T-lymphotropic virus type III/lymphadenopathy-associated virus.减少人类嗜T淋巴细胞病毒III型/淋巴结病相关病毒与性传播和药物滥用相关传播的其他建议。
一个拥有22年历史的社区咨询委员会:将健康研究作为社会变革的契机。
J Community Pract. 2010 Jan 1;18(1):58-75. doi: 10.1080/10705421003766685.
4
Recruiting minority men who have sex with men for HIV research: results from a 4-city campaign.招募男男性行为少数群体参与艾滋病研究:一项四城市活动的结果
Am J Public Health. 2006 Jun;96(6):1020-7. doi: 10.2105/AJPH.2005.072801. Epub 2006 May 2.
5
Prevalence of chlamydia and gonorrhoea among a population of men who have sex with men.男男性行为人群中衣原体和淋病的患病率。
Sex Transm Infect. 2002 Jun;78(3):190-3. doi: 10.1136/sti.78.3.190.
6
Changes in HIV rates and sexual behavior among homosexual men, 1984 to 1988/92.1984年至1988/92年期间同性恋男性中艾滋病毒感染率和性行为的变化
Am J Public Health. 1993 Apr;83(4):578-80. doi: 10.2105/ajph.83.4.578.
7
Planning for the AIDS epidemic: public health control measures and the provision of patient care.艾滋病疫情规划:公共卫生控制措施与患者护理提供
J Community Health. 1986 Winter;11(4):215-8. doi: 10.1007/BF01325116.
8
The HIV antibody test: why gay and bisexual men want or do not want to know their results.艾滋病毒抗体检测:男同性恋者和双性恋者为何想或不想知道检测结果。
Public Health Rep. 1987 Sep-Oct;102(5):468-74.
MMWR Morb Mortal Wkly Rep. 1986 Mar 14;35(10):152-5.