新冠疫情后价格上涨的背景及感知公平性
Context and the Perceived Fairness of Price Increases Coming out of COVID-19.
作者信息
Chavanne David, Danz Zak, Dribssa Jitu, Powell Rachel, Sambor Matthew
机构信息
Connecticut College New London Connecticut.
出版信息
Soc Sci Q. 2022 Jan;103(1):55-68. doi: 10.1111/ssqu.13121. Epub 2022 Feb 12.
OBJECTIVE
As the U.S. economy responds to prolonged COVID-19 disruptions, it is important to understand what factors affect the perceived fairness of pandemic-driven price increases.
METHODS
Participants read a vignette and rated how fair they found a pandemic-driven price increase. Versions vary (1) the source (hardware-store products or bus fare), (2) the magnitude of the price increase (6 percent or 18 percent), and (3) the tone of an initial description of COVID (positive or negative).
RESULTS
The price increase was perceived to be fairer when it involved the hardware store or when it was smaller. The relationship between fairness and magnitude was context-specific, as fairness perceptions were insensitive to the magnitude of the price increase in the bus scenario or when the initial description of COVID had a positive tone.
CONCLUSION
Retailers and municipalities may face different fairness constraints as they consider pandemic-driven price increases. The tone of COVID information may affect price fairness through its impact on sensitivity to magnitude.
目的
鉴于美国经济对长期新冠疫情干扰做出反应，了解哪些因素会影响人们对疫情引发的价格上涨的公平感认知非常重要。
方法
参与者阅读一个小场景描述，并对他们认为疫情引发的价格上涨有多公平进行评分。版本在以下方面有所不同：（1）来源（五金店产品或公交票价），（2）价格上涨幅度（6%或18%），以及（3）对新冠疫情初始描述的语气（积极或消极）。
结果
当价格上涨涉及五金店或涨幅较小时，人们认为价格上涨更公平。公平感与涨幅之间的关系因具体情境而异，因为在公交场景中或当对新冠疫情的初始描述语气为积极时，公平感认知对价格上涨幅度不敏感。
结论
零售商和市政当局在考虑疫情引发的价格上涨时可能面临不同的公平性限制。新冠疫情信息的语气可能通过影响对涨幅的敏感度来影响价格公平性。
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