Araujo Larissa Cardoso de Miranda, Matos Juliana de Paula, Horta Paula Martins
Universidade Federal de Minas Gerais. Departamento de Nutrição. Belo Horizonte, MG, Brazil.
Rev Saude Publica. 2022 May 27;56:41. doi: 10.11606/s1518-8787.2022056003491. eCollection 2022.
To identify the sponsorship by food and beverage companies of the teams participating in the 2019 Copa América Soccer Cup and associate this sponsorship with characteristics of the teams and their respective countries.
The sponsors of the 10 teams participating in the 46th edition of the Copa América were identified. These entities were classified into (i) food companies, (ii) alcoholic beverage companies, and (iii) other segments. The food companies were classified according to their products, according to the NOVA classification. In addition, data on the number of titles previously won by the teams in the Copa America and the World Cup were obtained, as well as data on the countries' Human Development Index, annual per capita sales of ultra-processed foods, and annual per capita consumption of alcoholic beverages.
A total of 89 sponsorships were identified for the 10 teams studied, some of these supporting two or more teams. Eighteen percent of the sponsors were food companies, with 12.4% being ultra-processed foods. The alcoholic beverage category represented 7.9% of the sponsors. Ultra-processed beverage and alcoholic beverage companies sponsored seven of the 10 teams studied. We noted higher participation of ultra-processed foods company sponsors in teams from countries with higher Human Development Index, sales of ultra-processed foods, and number of Copa América and World Cup titles. The sponsorship by alcoholic beverage companies was higher for teams from countries with lower Human Development Index, alcohol consumption, and number of Copa América and World Cup titles.
A significant presence of ultra-processed food and alcoholic beverage companies as sponsors of South American soccer teams was noted, along with the fact that sport performance characteristics of the teams and socioeconomic and market issues of the countries are associated with the occurrence of sponsorship.
确定食品和饮料公司对参加2019年美洲杯足球赛各球队的赞助情况，并将这种赞助与球队及其各自国家的特征联系起来。
确定参加第46届美洲杯的10支球队的赞助商。这些实体被分为：（i）食品公司；（ii）酒精饮料公司；（iii）其他类别。食品公司根据其产品按照NOVA分类法进行分类。此外，还获取了各球队此前在美洲杯和世界杯上赢得的冠军数量数据，以及各国的人类发展指数、超加工食品的年人均销售额和酒精饮料的年人均消费量数据。
在所研究的10支球队中，共确定了89项赞助，其中一些赞助支持两支或更多球队。18%的赞助商为食品公司，其中12.4%是超加工食品公司。酒精饮料类赞助商占7.9%。超加工饮料和酒精饮料公司赞助了所研究的10支球队中的7支。我们注意到，在人类发展指数较高、超加工食品销售额较高以及美洲杯和世界杯冠军数量较多的国家的球队中，超加工食品公司赞助商的参与度更高。在人类发展指数较低、酒精消费量较低以及美洲杯和世界杯冠军数量较少的国家的球队中，酒精饮料公司的赞助更高。
注意到超加工食品和酒精饮料公司作为南美足球队赞助商的显著存在，以及球队的体育表现特征与各国的社会经济和市场问题与赞助的发生有关这一事实。
