Al-Jawaldeh Ayoub, Jabbour Jana
Regional Office for the Eastern Mediterranean, World Health Organization, Cairo, Egypt.
Department of Nutrition, School of Health Sciences, Modern University for Business and Sciences, Beirut, Lebanon.
Front Nutr. 2022 May 18;9:868937. doi: 10.3389/fnut.2022.868937. eCollection 2022.
Marketing of food items high in added saturated and/or trans-fat, sugar, or sodium (HFSS) negatively affect consumption patterns of young children. The World Health Organization (WHO) advised countries to regulate the marketing of foods and non-alcoholic beverages to young populations. The aim of this manuscript is to provide a situational analysis of the regulatory framework of food marketing policies targeting children in the Eastern Mediterranean Region (EMR). A semi structured questionnaire was shared with the focal points of EMR member states inquiring about the reforms and monitoring initiatives in place. Electronic databases were searched for relevant publications between 2005 and 2021. Results revealed that even though 68% of countries discussed the recommendations, progress toward the WHO set goals has been slow with only 14% of countries implementing any kind of restrictions and none executing a comprehensive approach. Reforms have focused on local television and radio marketing and left out several loopholes related to marketing on the internet, mobile applications, and cross border marketing. Recent monitoring initiatives revealed a slight improvement in the content of advertised material. Yet, unhealthy products are the most promoted in the region. This review identified the need to intensify the efforts to legislate comprehensive food marketing policies within and across EMR countries.
高添加饱和脂肪和/或反式脂肪、糖或钠（HFSS）的食品营销对幼儿的消费模式产生负面影响。世界卫生组织（WHO）建议各国对面向年轻人的食品和非酒精饮料营销进行监管。本手稿的目的是对东地中海区域（EMR）针对儿童的食品营销政策监管框架进行态势分析。与EMR成员国的联络点共享了一份半结构化问卷，询问现有的改革和监测举措。在电子数据库中搜索了2005年至2021年期间的相关出版物。结果显示，尽管68%的国家讨论了这些建议，但在实现世卫组织设定的目标方面进展缓慢，只有14%的国家实施了任何形式的限制，没有一个国家采用全面的方法。改革主要集中在当地电视和广播营销，遗漏了与互联网营销、移动应用程序营销和跨境营销相关的几个漏洞。最近的监测举措显示，广告材料的内容略有改善。然而，不健康产品在该地区的推广最为广泛。本综述确定需要加大力度，在EMR国家内部和各国之间制定全面的食品营销政策。
