Department of Health Services Administration and Policy, Temple University, 1301 Cecil B. Moore Ave, Philadelphia, PA 19122, USA.
Department of Health Services Management, Umm Al-Qura University, 7392 Al Jamiah, Mecca 24243, Saudi Arabia.
Health Policy Plan. 2022 Sep 13;37(8):990-999. doi: 10.1093/heapol/czac039.
Nineteen out of 22 countries in the Eastern Mediterranean region, including the Gulf Cooperation Council countries, have ratified the World Health Organization Framework Convention on Tobacco Control (FCTC) treaty. One of FCTC's provisions prohibits tobacco advertisement, promotion and sponsorship (TAPS). The TAPS provision requires nations to ban direct and indirect tobacco ads in media, as exposure to tobacco use in the media encourages smoking initiation. A limited number of studies have examined TAPS in Arabic media. This study examined the occurrence of tobacco use across Arabic television (TV) series released between January 2017 and December 2019 to assess compliance with the FCTC provision banning TAPS. The content analysis examined incidents of tobacco use in Arabic TV series, types of tobacco products used and the portrayal of second-hand smoking exposure. Out of 92 Arabic TV series (2952 episodes), there were 32 044 incidents of tobacco use. Incidents of tobacco use per episode fluctuated over time. During Ramadan, the median number of tobacco incidents declined from 6 in 2017 to 3 in 2019; however, it increased to 8 in 2018. Regular cigarettes and water pipes were the most common tobacco products used in TV series. While 27% of tobacco use showed characters who smoked tobacco products alone, 13% of the incidents portrayed characters who were smoking in the presence of children. This study concludes that tobacco imagery is not completely banned in Arabic media and its continued representation weakens tobacco control measures.
22 个东地中海国家（包括海湾合作委员会国家）中有 19 个国家批准了世界卫生组织《烟草控制框架公约》（FCTC）条约。FCTC 的一项规定禁止烟草广告、促销和赞助（TAPS）。TAPS 规定要求各国禁止媒体中的直接和间接烟草广告，因为媒体中对烟草使用的暴露会鼓励吸烟开始。少数研究调查了阿拉伯语媒体中的 TAPS 情况。本研究审查了 2017 年 1 月至 2019 年 12 月期间发布的阿拉伯语电视剧中烟草使用情况，以评估遵守禁止 TAPS 的 FCTC 规定的情况。内容分析审查了阿拉伯电视剧中烟草使用的事件、使用的烟草制品类型以及二手烟暴露的描述。在 92 部阿拉伯电视剧（2952 集）中，有 32044 起烟草使用事件。每集的烟草使用事件数量随时间波动。在斋月期间，烟草事件的中位数从 2017 年的 6 起下降到 2019 年的 3 起；然而，它在 2018 年增加到 8 起。普通香烟和水烟是电视剧中最常见的烟草制品。虽然 27%的烟草使用情况显示角色独自吸烟，但 13%的事件显示角色在儿童在场的情况下吸烟。本研究得出的结论是，烟草形象并没有完全被阿拉伯媒体禁止，其持续存在削弱了烟草控制措施。
