Tobacco Free Initiative, World Health Organization, Regional Office for the Eastern Mediterranean, Cairo, Egypt.
Egypt Country Office, World Health Organization, Cairo, Egypt.
East Mediterr Health J. 2018 Apr 5;24(1):72-76.
Tobacco use and placement of tobacco products in television (TV) productions and movies is a way to promote tobacco use while avoiding tobacco advertising bans that exist in most countries. The fact that such productions are broadcast widely and viewed by millions, including children and young people, is of concern. This paper reviews the evidence on the use of tobacco advertising, promotion and sponsorship (TAPS) in TV and films in the Eastern Mediterranean Region and the ways to combat it. Evidence from Egypt shows considerable and increasing use of tobacco products by actors on screen, including female actors, in programmes aired during Ramadan in 2015-2017. A study of Iranian movies in 2015 showed that tobacco scenes in Iranian movies were increasing. In 2014, the WHO Regional Office for the Eastern Mediterranean held a consultative meeting on TAPS in drama. The consultation recommended regulating the tobacco presence in movies and TV through complete implementation of Article 13 of the WHO FCTC, and raising the issue to the WHO FCTC Conference of the Parties. In 2016, the Conference of the Parties called on parties to consider scaling up the implementation of WHO FCTC Article 13 and monitoring the use of TAPS in entertainment media in accordance with national legislation. A comprehensive approach is essential to end the tobacco industry's use of TV productions and movies to promote their products.
烟草使用和烟草制品在电视（TV）制作和电影中的放置是一种推广烟草使用的方式，同时避免了大多数国家存在的烟草广告禁令。这些制作广泛播出，被包括儿童和年轻人在内的数百万人观看，这一事实令人担忧。本文回顾了东地中海地区电视和电影中烟草广告、促销和赞助（TAPS）的使用情况以及打击这种现象的方法。来自埃及的证据表明，在 2015 年至 2017 年斋月播出的节目中，演员（包括女演员）在屏幕上使用烟草产品的情况相当多且不断增加。2015 年对伊朗电影的研究表明，伊朗电影中的烟草场景在增加。2014 年，世卫组织东地中海区域办事处就戏剧中的 TAPS 问题举行了磋商会议。磋商会议建议通过全面执行世卫组织《烟草控制框架公约》第 13 条来规范电影和电视中的烟草存在问题，并将该问题提交世卫组织《烟草控制框架公约》缔约方会议。2016 年，缔约方会议呼吁缔约方考虑根据国家立法，扩大执行世卫组织《烟草控制框架公约》第 13 条的范围，并监测娱乐媒体中 TAPS 的使用情况。必须采取综合方法，才能杜绝烟草业利用电视制作和电影来推销其产品。
