Allen Gary, Garris Jenna, Lawson Luan, Reeder Timothy, Crotty Jennifer, Hannan Johanna, Brewer Kori
Brody School of Medicine, East Carolina University, Greenville, NC, United States.
Office of Medical Education, Brody School of Medicine, East Carolina University, Greenville, NC, United States.
JMIR Med Educ. 2022 Jul 13;8(3):e33767. doi: 10.2196/33767.
Due to the emergence of the COVID-19 pandemic in March 2020, the cancellation of in-person learning activities forced every aspect of medical education and student engagement to pivot to a web-based format, including activities supporting the performance and dissemination of scholarly work. At that time, social media had been used to augment in-person conference learning, but it had not been used as the sole platform for scholarly abstract presentations.
Our aim was to assess the feasibility of using Twitter to provide a completely web-based forum for real-time dissemination of and engagement with student scholarly work as an alternative to a traditional in-person poster presentation session.
The Brody School of Medicine at East Carolina University launched an online Medical Student Scholarship Forum, using Twitter as a platform for students to present scholarly work and prepare for future web-based presentations. A single student forum participant created posts using a standardized template that incorporated student research descriptions, uniform promotional hashtags, and individual poster presentations. Tweets were released over 5 days and analytic data were collected from the Twitter platform. Outcome measures included impressions, engagements, retweets, likes, media engagements, and average daily engagement rate.
During the conference, the student leader published 63 tweets promoting the work of 58 students (55 medical and 3 dental students) over 5 days. During the forum and the following week, tweets from the @BrodyDistinctly Twitter account received 63,142 impressions and 7487 engagements, including 187 retweets, 1427 likes, and 2082 media engagements. During the 5 days of the forum, the average daily engagement rate was 12.72%.
Using Twitter as a means of scholarly dissemination resulted in a larger viewing community compared to a traditional in-person event. Early evidence suggests that social media platforms may be an alternative to traditional scholarly presentations. Presenting via Twitter allowed students to receive instantaneous feedback and effectively network with wider academic communities. Additional research is needed to evaluate the effectiveness of knowledge uptake, feedback, and networking.
由于2020年3月新冠疫情的出现，面对面学习活动的取消迫使医学教育和学生参与的各个方面转向基于网络的形式，包括支持学术成果展示和传播的活动。当时，社交媒体已被用于增强面对面会议学习，但尚未被用作学术摘要展示的唯一平台。
我们的目的是评估使用推特提供一个完全基于网络的论坛，用于实时传播学生学术成果并促进与之互动，以替代传统的面对面海报展示环节的可行性。
东卡罗来纳大学布罗迪医学院推出了一个在线医学生奖学金论坛，使用推特作为学生展示学术成果并为未来基于网络的展示做准备的平台。一名学生论坛参与者使用标准化模板创建推文，其中包含学生研究描述、统一的宣传主题标签和个人海报展示。推文在5天内发布，并从推特平台收集分析数据。结果指标包括展示量、互动量、转发量、点赞量、媒体互动量和日均互动率。
在会议期间，学生负责人在5天内发布了63条推文，宣传了58名学生（55名医学生和3名牙医学学生）的作品。在论坛期间及之后的一周，@BrodyDistinctly推特账号的推文获得了63142次展示和7487次互动，包括187次转发、1427次点赞和2082次媒体互动。在论坛的5天里，日均互动率为12.72%。
与传统的面对面活动相比，使用推特作为学术传播的手段能带来更大的观众群体。早期证据表明，社交媒体平台可能是传统学术展示的一种替代方式。通过推特展示使学生能够获得即时反馈，并有效地与更广泛的学术社区建立联系。需要进一步研究来评估知识吸收、反馈和建立联系的有效性。
