14506 Department of Surgery, Division of Trauma and Surgical Critical Care, Kendall Regional Medical Center, Miami, FL, USA.
Department of Surgery, University of South Florida, Tampa, FL, USA.
Am Surg. 2021 Apr;87(4):514-519. doi: 10.1177/0003134820942290. Epub 2020 Oct 19.
Utilizing social media platforms can augment medical conferences by sharing new knowledge and information through hashtags. We aim to investigate the use of Twitter, enhanced conference experience, and education at the Eastern Association for the Surgery of Trauma (EAST) Annual Scientific Assembly 2016-2020.
EAST hashtags were analyzed for the Annual Scientific Assembly 2016-2020: #EAST2016, #EAST2017, #EAST2018, #EAST2019, and #EAST2020. Using #EAST2016 as a baseline, active interaction through engagement, measured by tweets and retweets, passive interaction through impressions, measured by views, as well as users, and influencers were analyzed.
2016-2018 saw a significant increase in engagement (7400 to 9200 to 11 000, respectively, < .05). 2018-2020 then showed a significant decrease in engagement (11 000 to 9000 to 6700, respectively, < .05). Impressions, increased significantly from 2016 to 2020 (6.6 million to 13.3 million to 12.6 million to 19.9 million to 20.3 million, respectively, < .05). Users significantly increased to 2700 in 2018 compared with 1000 in 2016 ( < .05), and significantly decreased to 814 in 2020 compared with 2700 in 2018 ( < .05). The top online influencer was the EAST organization Twitter account.
#EAST2016-2018 showed a significant increase in engagement between users, measured by tweets/retweets. However, #EAST2019-2020 suffered declines in users' engagement, maybe a result of social media fatigue. Although, #EAST2016-2020 showed a significant increase in impressions. Both passive and to a more extent active forms of online social media engagement can potentially disseminate new knowledge and medical information. Scientific societies should focus on more effective ways to maintain and enhance users' online experience and engagement toward better utilization of social media platforms.
利用社交媒体平台可以通过标签分享新知识和信息，从而增强医学会议的效果。我们旨在研究 2016 年至 2020 年期间东部创伤外科学会（EAST）年会中使用 Twitter 增强会议体验和教育的情况。
分析了 2016 年至 2020 年 EAST 年会的标签：#EAST2016、#EAST2017、#EAST2018、#EAST2019 和 #EAST2020。以#EAST2016 为基线，通过推文和转发衡量的互动（分别为 7400、9200 和 11000，<0.05），通过浏览量衡量的被动互动（分别为 6.600 万、13.300 万、12.600 万、19.900 万和 20.300 万，<0.05），以及用户和影响者进行分析。
2016 年至 2018 年，互动量（分别为 7400、9200 和 11000，<0.05）显著增加。2018 年至 2020 年，互动量（分别为 11000、9000 和 6700，<0.05）显著减少。印象量从 2016 年至 2020 年显著增加（分别为 660 万、1330 万、1260 万、1990 万和 2030 万，<0.05）。用户数量在 2018 年显著增加至 2700，而在 2016 年为 1000（<0.05），在 2020 年则显著减少至 814，而在 2018 年为 2700（<0.05）。排名最高的在线影响者是 EAST 组织的 Twitter 账号。
#EAST2016-2018 年间，用户之间的互动（通过推文/转发衡量）显著增加。然而，#EAST2019-2020 年用户的互动量下降，这可能是社交媒体疲劳的结果。尽管如此，#EAST2016-2020 年间的印象量仍显著增加。被动和更广泛的在线社交媒体互动形式都可以潜在地传播新知识和医疗信息。科学协会应专注于更有效的方法来维护和增强用户的在线体验和参与度，以更好地利用社交媒体平台。
