Department Financial Economy and Operations Management, University of Seville, Spain.
Department of Financial Economics and Accounting, Universidad de Extremadura, Spain.
Math Biosci Eng. 2022 May 26;19(8):7856-7885. doi: 10.3934/mbe.2022367.
The purpose of this research is to highlight the importance of periodically analyzing the data obtained from the technological sources used by customers, such as user comments on social networks and videos, using qualitative data analysis software. This research analyzes user sentiments, words, and opinions about virtual reality (VR) videos on YouTube in order to explore user reactions to such videos, as well as to establish whether this technology contributes to the sustainability of natural environments. User-generated data can provide important information for decision making about future policies of companies that produce video content. The results of our analysis of 12 videos revealed that users predominantly perceived these videos positively. This conclusion was supported by the findings of an opinion and text analysis, which identified positive reviews for videos and channels with many followers and large numbers of visits. The features such as the quality of the video and the accessibility of technology were appreciated by the viewers, whereas videos that are 100% VR and require special glasses to view them do not have as many visits. However, VR was seen to be a product which viewers were interested in and, according to Google, there are an increasing number of searches and sales of VR glasses in holiday seasons. Emotions of wonder and joy are more evident than emotions of anger or frustration, so positive feelings can be seen to be predominant.
本研究的目的是强调定期分析客户使用的技术资源（如社交网络上的用户评论和视频）所获得的数据的重要性，使用定性数据分析软件。本研究分析了 YouTube 上有关虚拟现实 (VR) 视频的用户情绪、词汇和意见，以探索用户对这类视频的反应，以及确定这项技术是否有助于自然环境的可持续性。用户生成的数据可以为制作视频内容的公司未来政策的决策提供重要信息。我们对 12 个视频的分析结果表明，用户普遍对这些视频持积极态度。这一结论得到了意见和文本分析结果的支持，这些结果发现，对于拥有大量粉丝和大量访问量的视频和频道，评价都是积极的。视频质量和技术的可访问性等特点受到了观众的赞赏，而 100% 的 VR 视频和需要特殊眼镜观看的视频则没有那么多的访问量。然而，VR 被视为观众感兴趣的产品，根据谷歌的数据，在假期期间，对 VR 眼镜的搜索和销售数量都在增加。惊讶和喜悦的情绪比愤怒或沮丧的情绪更为明显，因此可以看出积极的情绪占主导地位。
