UKM Graduate School of Business, Universiti Kebangsaan Malaysia, Bangi, Malaysia.
Global Entrepreneurship Research and Innovation Centre, Universiti Malaysia Kelantan, Kota Bharu, Malaysia.
Front Public Health. 2022 Jul 6;10:918989. doi: 10.3389/fpubh.2022.918989. eCollection 2022.
Wearable fitness devices (WFDs) are prevalent personal technology that empowers the users' management and supervision of their personal health. The current study explored the impact of health consciousness, health motivation, perceived cost, compatibility, usefulness, and perceived technology accuracy with the intention to use the WFDs. Furthermore, the users' conspicuous consumption and intention promote the usage of WFDs. A cross-sectional and quantitative research design was utilized for the current study, followed by data collection through social media and a final analysis with 1,071 samples data. The data analysis was accomplished with the partial least square regression structural equation modeling. The findings of this study revealed that the users' level of health consciousness, perceived compatibility, usefulness, perceived cost, and technology accuracy significantly influenced the intention to use WFDs. However, the conspicuous consumption and intention indicated the support for the usage behavior of the WFDs. This behavior significantly moderated the relationship between the intention and usage behavior for the WFDs. This study contributed to the theoretical realm for prompting the intention to use the WFDs with personal protection motivation that depicts the coping strategy and technology level attributes that form the intention to use WFDs. The WFDs manufacturers should therefore focus on developing WFDs features that harness usage behavior among the adults. Developing the personal responsibility to reduce the burden of the healthcare system and taking care of personal health could promote the usage of the WFDs.
可穿戴健身设备 (WFD) 是一种流行的个人技术，可以帮助用户管理和监督个人健康。本研究探讨了健康意识、健康动机、感知成本、兼容性、有用性和感知技术准确性对使用 WFD 的意图的影响。此外，用户的炫耀性消费和意图促进了 WFD 的使用。本研究采用了横断面和定量研究设计，通过社交媒体收集数据，最后对 1071 个样本数据进行了分析。数据分析采用偏最小二乘回归结构方程模型完成。研究结果表明，用户的健康意识水平、感知兼容性、有用性、感知成本和技术准确性显著影响了使用 WFD 的意图。然而，炫耀性消费和意图表明支持 WFD 的使用行为。这种行为显著调节了 WFD 意图和使用行为之间的关系。本研究为促进个人保护动机的 WFD 使用意图做出了理论贡献，描述了构成使用 WFD 意图的应对策略和技术水平属性。因此，WFD 制造商应专注于开发能够利用成年人使用行为的 WFD 功能。培养减轻医疗体系负担和关注个人健康的个人责任感可以促进 WFD 的使用。
