Al Mamun Abdullah, Naznen Farzana, Jingzu Gao, Yang Qing
UKM - Graduate School of Business, Universiti Kebangsaan Malaysia, 43600, UKM Bangi, Malaysia.
UCSI Graduate Business School, UCSI University, Malaysia. Cheras, 56000 Kuala Lumpur, Malaysia.
Heliyon. 2023 Mar 9;9(3):e14420. doi: 10.1016/j.heliyon.2023.e14420. eCollection 2023 Mar.
Urban agriculture has become increasingly popular as a viable solution to the global food insecurity, but the uncontrollable expansion of cities and populations has led to the significant decrease in cultivable space for conventional soil-based farming. Unlike conventional agriculture, soil-less hydroponic farming allows sustainable food production in urban areas without compromising the environment and public health. Using both theory of planned behaviour and knowledge-attitude-behaviour theory with four additional factors, the current study examined the intention and adoption of hydroponic farming among Chinese urbanites. An online survey, which involved 661 respondents from different cities in China, was conducted. The results of partial least squares structural equation modeling revealed the significant influence of tolerance of diversity, innovativeness, and knowledge about hydroponic system on attitude towards hydroponic system. Additionally, knowledge and attitude towards hydroponic system, perceived need for hydroponic farming, and hydroponic farming compatibility were found to significantly influence the intention of adopting hydroponic farming, which was also found to exhibit significant influence on its actual adoption. This study presented valuable insights that contribute to the development of a framework that promotes effective farming practices and strategies. The obtained findings can benefit marketers, practitioners, and policymakers in the agricultural and environmental fields, particularly in their efforts of planning, designing, marketing, and strategizing to promote modern agricultural practices and create a favourable environment for urban hydroponic farming in developing countries.
都市农业作为解决全球粮食不安全问题的可行方案，已越来越受欢迎，但城市和人口的无节制扩张导致传统土壤种植的可耕地面积大幅减少。与传统农业不同，无土水培农业能够在不损害环境和公众健康的情况下，实现城市地区的可持续粮食生产。本研究运用计划行为理论和知识-态度-行为理论，并加入另外四个因素，对中国城市居民水培种植的意愿和采用情况进行了调查。研究开展了一项在线调查，共有来自中国不同城市的661名受访者参与。偏最小二乘结构方程模型的结果显示，对多样性的容忍度、创新性以及对水培系统的了解对水培系统态度有显著影响。此外，对水培系统的了解和态度、对水培种植的感知需求以及水培种植的兼容性被发现对采用水培种植的意愿有显著影响，而采用意愿也被发现对实际采用情况有显著影响。本研究提供了宝贵的见解，有助于构建一个促进有效种植实践和策略的框架。研究结果可使农业和环境领域的营销人员、从业者和政策制定者受益，特别是在他们规划、设计、营销和制定战略以推广现代农业实践并为发展中国家的城市水培种植创造有利环境方面。
