Faculty of Applied Sciences, Macao Polytechnic University, Macao, China.
Center for Social Security Studies, Wuhan University, Wuhan 430072, China.
Int J Environ Res Public Health. 2022 Jul 23;19(15):8976. doi: 10.3390/ijerph19158976.
Social media engagement is a vehicle for effective communication and engagement between governments and individuals, especially in crises such as the COVID-19 pandemic. Additionally, it can be used to communicate resilience measures and receive feedback. This research aims to investigate public social media engagement with resilience measures related to COVID-19 in Macao. We examined 1107 posts and 791 comments about the government's face mask supply and consumption voucher schemes on Facebook. Using the Crisis Lifecycle model, we partitioned the data and analyzed the content and engagement of related posts, as well as the word semantics in user comments. Our findings show that social media engagement in these resilience measures is high and positive in the early stages of the pandemic, suggesting social media's potential in mobilizing society, preserving social resilience, and serving as a two-way communication tool in public health emergencies.
社交媒体参与是政府与个人之间进行有效沟通和互动的工具，尤其是在 COVID-19 等危机期间。此外，它还可以用于传达弹性措施并接收反馈。本研究旨在调查澳门公众对与 COVID-19 相关的弹性措施在社交媒体上的参与情况。我们在 Facebook 上检查了 1107 个帖子和 791 条关于政府口罩供应和消费券计划的评论。使用危机生命周期模型，我们对数据进行了划分，并分析了相关帖子的内容和参与度，以及用户评论中的词语语义。我们的研究结果表明，在疫情早期，这些弹性措施的社交媒体参与度很高且呈积极态势，这表明社交媒体在动员社会、维护社会弹性以及在公共卫生突发事件中充当双向沟通工具方面具有潜力。
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