Yale School of Management, Yale University, New Haven, CT 06511.
Arison School of Business, Reichman University, Herzliya, 4610101, Israel.
Proc Natl Acad Sci U S A. 2022 Aug 16;119(33):e2116156119. doi: 10.1073/pnas.2116156119. Epub 2022 Aug 2.
Social distancing reduces the transmission of COVID-19 and other airborne diseases. To test different ways to increase social distancing, we conducted a field experiment at a major US airport using a system that presented color-coded visual indicators on crowdedness. We complemented those visual indicators with nudges commonly used to increase COVID-19-preventive behaviors. Analyzing data from 57,146 travelers, we find that visual indicators and nudges significantly affected social distancing. Introducing visual indicators increased the share of travelers practicing social distancing, and this positive effect was enhanced by introducing nudges focused on personal benefits ("protect yourself") and public benefits ("protect others"). Conversely, an authoritative nudge referencing the Centers for Disease Control and Prevention ("don't break CDC COVID-19 guidelines") did not change social distancing behavior. Our results demonstrate that visual indicators and informed nudges can boost social distancing and potentially curb the spread of contagious diseases.
社交距离可以减少 COVID-19 和其他空气传播疾病的传播。为了测试增加社交距离的不同方法,我们在美国的一个主要机场进行了一项现场实验,使用了一种系统,该系统在拥挤程度上显示彩色编码的视觉指标。我们用通常用于增加 COVID-19 预防行为的提示来补充这些视觉指标。通过分析来自 57146 名旅行者的数据,我们发现视觉指标和提示确实会影响社交距离。引入视觉指标会增加实施社交距离的旅行者的比例,而通过引入侧重于个人利益(“保护自己”)和公共利益(“保护他人”)的提示,这种积极影响会得到增强。相反,提到疾病控制与预防中心的权威提示(“不要违反疾病控制与预防中心的 COVID-19 指导方针”)并没有改变社交距离行为。我们的研究结果表明,视觉指标和知情提示可以促进社交距离,从而有可能遏制传染病的传播。
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