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亲社会的推动因素和视觉指标可以增加社交距离,但权威的推动因素却不能。

Prosocial nudges and visual indicators increase social distancing, but authoritative nudges do not.

机构信息

Yale School of Management, Yale University, New Haven, CT 06511.

Arison School of Business, Reichman University, Herzliya, 4610101, Israel.

出版信息

Proc Natl Acad Sci U S A. 2022 Aug 16;119(33):e2116156119. doi: 10.1073/pnas.2116156119. Epub 2022 Aug 2.


DOI:10.1073/pnas.2116156119
PMID:35917368
原文链接:https://pmc.ncbi.nlm.nih.gov/articles/PMC9388071/
Abstract

Social distancing reduces the transmission of COVID-19 and other airborne diseases. To test different ways to increase social distancing, we conducted a field experiment at a major US airport using a system that presented color-coded visual indicators on crowdedness. We complemented those visual indicators with nudges commonly used to increase COVID-19-preventive behaviors. Analyzing data from 57,146 travelers, we find that visual indicators and nudges significantly affected social distancing. Introducing visual indicators increased the share of travelers practicing social distancing, and this positive effect was enhanced by introducing nudges focused on personal benefits ("protect yourself") and public benefits ("protect others"). Conversely, an authoritative nudge referencing the Centers for Disease Control and Prevention ("don't break CDC COVID-19 guidelines") did not change social distancing behavior. Our results demonstrate that visual indicators and informed nudges can boost social distancing and potentially curb the spread of contagious diseases.

摘要

社交距离可以减少 COVID-19 和其他空气传播疾病的传播。为了测试增加社交距离的不同方法,我们在美国的一个主要机场进行了一项现场实验,使用了一种系统,该系统在拥挤程度上显示彩色编码的视觉指标。我们用通常用于增加 COVID-19 预防行为的提示来补充这些视觉指标。通过分析来自 57146 名旅行者的数据,我们发现视觉指标和提示确实会影响社交距离。引入视觉指标会增加实施社交距离的旅行者的比例,而通过引入侧重于个人利益(“保护自己”)和公共利益(“保护他人”)的提示,这种积极影响会得到增强。相反,提到疾病控制与预防中心的权威提示(“不要违反疾病控制与预防中心的 COVID-19 指导方针”)并没有改变社交距离行为。我们的研究结果表明,视觉指标和知情提示可以促进社交距离,从而有可能遏制传染病的传播。

https://cdn.ncbi.nlm.nih.gov/pmc/blobs/5aef/9388071/b5bb7b9bd573/pnas.2116156119fig02.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/5aef/9388071/5955160c388e/pnas.2116156119fig01.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/5aef/9388071/b5bb7b9bd573/pnas.2116156119fig02.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/5aef/9388071/5955160c388e/pnas.2116156119fig01.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/5aef/9388071/b5bb7b9bd573/pnas.2116156119fig02.jpg

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[1]
Prosocial nudges and visual indicators increase social distancing, but authoritative nudges do not.

Proc Natl Acad Sci U S A. 2022-8-16

[2]
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引用本文的文献

[1]
Typical Guidelines for Well-Balanced Diet and Science Communication in Japan and Worldwide.

Nutrients. 2024-7-2

本文引用的文献

[1]
Don't get it or don't spread it: comparing self-interested versus prosocial motivations for COVID-19 prevention behaviors.

Sci Rep. 2021-10-12

[2]
Emphasize personal health benefits to boost COVID-19 vaccination rates.

Proc Natl Acad Sci U S A. 2021-8-10

[3]
Reactance, morality, and disgust: the relationship between affective dispositions and compliance with official health recommendations during the COVID-19 pandemic.

Cogn Emot. 2022-2

[4]
Collectivism predicts mask use during COVID-19.

Proc Natl Acad Sci U S A. 2021-6-8

[5]
A megastudy of text-based nudges encouraging patients to get vaccinated at an upcoming doctor's appointment.

Proc Natl Acad Sci U S A. 2021-5-18

[6]
Message Framing Effects on Individuals' Social Distancing and Helping Behavior During the COVID-19 Pandemic.

Front Psychol. 2021-3-22

[7]
No evidence that collective-good appeals best promote COVID-related health behaviors.

Proc Natl Acad Sci U S A. 2021-4-6

[8]
Polarization and public health: Partisan differences in social distancing during the coronavirus pandemic.

J Public Econ. 2020-11

[9]
Is risk compensation threatening public health in the covid-19 pandemic?

BMJ. 2020-7-26

[10]
A ubiquitous but ineffective intervention: Signs do not increase hand hygiene compliance.

J Infect Public Health. 2016-7-13

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