Shiliangcai Journalism and Communication School, Zhejiang Sci-Tech University, Hangzhou, China.
School of Communication, Fujian Normal University, Fuzhou, China.
Front Public Health. 2022 Jul 19;10:809144. doi: 10.3389/fpubh.2022.809144. eCollection 2022.
Based on the context of communication and use of online communities in China, this study explored the characteristics and defects of risk communication of the government and official media in the event of COVID-19, as well as the factors that affected people's perception of the risk and protective behavior. The following results were found: (1) The government and official (mainstream) media accounts suffered from information lag in the early stage of COVID-19, while self-media accounts played the role of risk sensors, which caused people to have less trust in the government and the authorities and turn to the truth on self-media accounts. However, the low accessibility of self-media accounts and the imperfect check mechanism provided a hotbed for rumors, which further led to more fear and worry about risks. (2) During the middle and later periods of COVID-19, the government and the official media began to pay attention to the influence of self-media on peoples' emotions and behavior, and gradually improved the supervision of online information and the operation of official media accounts. This is intended to achieve information consistently and link mechanisms between official media and self-media to prevent and correct mistakes, as well as to achieve effective risk communication of information transparency, opinion exchange, and public sentiment stabilization.
基于中国网络社区交流和使用的背景，本研究探讨了在 COVID-19 事件中，政府和官方媒体在风险沟通方面的特点和缺陷，以及影响人们对风险感知和采取保护行为的因素。结果发现：(1) 在 COVID-19 早期，政府和官方（主流）媒体账号存在信息滞后的问题，而自媒体账号则扮演了风险传感器的角色，这导致人们对政府和当局的信任度降低，转而关注自媒体账号上的信息。然而，自媒体账号的低可及性和不完善的审核机制为谣言的传播提供了温床，进一步加剧了人们对风险的恐惧和担忧。(2) 在 COVID-19 的中后期，政府和官方媒体开始关注自媒体对人们情绪和行为的影响，并逐渐加强对网络信息的监管和官方媒体账号的运营。这旨在实现信息的一致性，建立官方媒体和自媒体之间的联动机制，以防止和纠正错误，并实现信息透明、意见交流和舆情稳定的有效风险沟通。
