Muresan Iulia C, Harun Rezhen, Brata Anca Monica, Brata Vlad Dumitru, Chiciudean Daniel I, Tirpe Olivia Paula, Porutiu Andra, Dumitras Diana E
Department of Economic Sciences, University of Agricultural Sciences and Veterinary Medicine Cluj-Napoca, 3-5 Manastur Street, 400372 Cluj-Napoca, Romania.
Department of Agribusiness and Rural Development, College of Agricultural Sciences Engineering, University of Sulaimani, Sulaimani 5100, Iraq.
Foods. 2022 Jul 29;11(15):2275. doi: 10.3390/foods11152275.
Crisis periods such as the COVID-19 pandemic may reshape consumers' behavior and challenge all food chain actors on how to assure and better respond to consumers' needs and wants. This study aimed to reveal the main concerns of consumers related to food consumption during the COVID-19 pandemic and to identify factors that may influence their behavior. An online survey was performed among 859 Romanian consumers. The Principal Component Analysis revealed five factors: ecofriendly, socio-economic aspects, food waste, plant-based food, and easily accessible food, which affected consumers' food behavior during the COVID-19 pandemic. It was noticed that females tended to be more preoccupied with the socio-economic aspects and food waste components, compared to males. At the same time, older people were more concerned about the ecofriendly, socio-economic aspects and health concerns, compared with the younger group, the differences being statistically significant. These insights provide information on crucial aspects that shape consumers' behavior during crisis periods.
诸如新冠疫情这样的危机时期可能会重塑消费者行为，并在如何确保及更好地回应消费者的需求和欲望方面给所有食物链参与者带来挑战。本研究旨在揭示新冠疫情期间消费者与食品消费相关的主要担忧，并确定可能影响其行为的因素。对859名罗马尼亚消费者进行了一项在线调查。主成分分析揭示了五个因素：生态友好、社会经济方面、食物浪费、植物性食品和易于获取的食品，这些因素在新冠疫情期间影响了消费者的食品行为。值得注意的是，与男性相比，女性往往更关注社会经济方面和食物浪费因素。同时，与年轻群体相比，老年人更关心生态友好、社会经济方面和健康问题，这些差异具有统计学意义。这些见解提供了有关危机时期塑造消费者行为的关键方面的信息。
