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认知因素对强迫性购买行为的影响:基于新冠疫情期间购物习惯变化的洞察

The Contribution of Cognitive Factors to Compulsive Buying Behaviour: Insights from Shopping Habit Changes during the COVID-19 Pandemic.

作者信息

Nori Raffaella, Zucchelli Micaela Maria, Piccardi Laura, Palmiero Massimiliano, Bocchi Alessia, Guariglia Paola

机构信息

Department of Psychology, University of Bologna, 40127 Bologna, Italy.

Department of Psychology, Sapienza University of Rome, 00185 Rome, Italy.

出版信息

Behav Sci (Basel). 2022 Jul 29;12(8):260. doi: 10.3390/bs12080260.

Abstract

The last decade has seen an increase in compulsive behaviours among young adults worldwide, particularly in 2020, during restrictions due to the COVID-19 pandemic. Importantly, even if shopping is an ordinary activity in everyday life, it can become a compulsive behaviour for certain individuals. The aim of this study was to investigate the role of working memory and decision-making style in compulsive behaviour. A total of 105 participants (65 F, 40 M) were recruited online from May 2020 to December 2020. They completed a series of questionnaires to measure shopping compulsive behaviour, decision-making styles, deficits in working memory and online shopping habits. The results show that during the COVID-19 pandemic, people spent much more time shopping online, made more purchases and spent more money than prior to the pandemic. Moreover, both higher working memory deficits and spontaneous decision-making style predicted a greater tendency to engage in compulsive buying. These results suggest the need to develop specific training programs to improve cognitive aspects related to compulsive shopping behaviour.

摘要

在过去十年间,全球范围内的年轻人强迫行为有所增加,尤其是在2020年因新冠疫情实施限制措施期间。重要的是,即使购物在日常生活中是一项平常活动,但对某些人而言,它可能会变成一种强迫行为。本研究的目的是调查工作记忆和决策风格在强迫行为中的作用。2020年5月至12月期间,通过网络招募了105名参与者(65名女性,40名男性)。他们完成了一系列问卷,以测量购物强迫行为、决策风格、工作记忆缺陷和网购习惯。结果显示,在新冠疫情期间,人们在网上购物的时间比疫情前多得多,购买次数更多,花费也更多。此外,较高的工作记忆缺陷和自发决策风格都预示着更强烈的强迫购买倾向。这些结果表明,有必要制定特定的培训计划,以改善与强迫购物行为相关的认知方面。

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