Ke Zhang, Jiayi Hou, Long Chen
School of Communication, Soochow University, Suzhou, China.
Department of Psychology, Renmin University of China, Beijing, China.
Front Psychol. 2022 Aug 9;13:946000. doi: 10.3389/fpsyg.2022.946000. eCollection 2022.
China leads the world in the development and rollout of 5G network, yet less research has been done on the drivers of Chinese people's adoption of 5G network, especially the specific role of national sentiments, such as the influence of patriotism on their attitude toward 5G network. The study obtained 804 effective online questionnaires from the respondents of various ages, genders, areas, and educational levels. The results based on the structural equation modeling (SEM) analysis showed that patriotism was an antecedent to Chinese users' cognition of the conditions provided by the government and telecom operators and the extent that users were influenced by media and surrounding people, which in turn increased users' expectations of the performance of 5G network and their confidence in adapting to 5G network, and resulted in an increased willingness to use 5G network. This research helps to understand the role of patriotism, which is an emotional factor, in stimulating Chinese users' attitudes toward 5G network at the time when 5G network is putting into large-scale commercial use in China.
中国在5G网络的开发和推广方面引领世界，但对于中国人采用5G网络的驱动因素，尤其是国家情感的具体作用，如爱国主义对他们对5G网络态度的影响，研究较少。该研究从不同年龄、性别、地区和教育水平的受访者那里获得了804份有效的在线问卷。基于结构方程模型（SEM）分析的结果表明，爱国主义是中国用户对政府和电信运营商所提供条件的认知以及用户受媒体和周围人影响程度的一个前提，这反过来又增加了用户对5G网络性能的期望以及他们适应5G网络的信心，并导致使用5G网络的意愿增加。这项研究有助于理解在5G网络在中国大规模商用之际，作为一种情感因素的爱国主义在激发中国用户对5G网络态度方面所起的作用。
