College of Economics and Management, Beijing University of Technology, Beijing, 100124, People's Republic of China.
Department of Management Sciences, University of Engineering and Technology, New Campus, Kala Shah Kaku, Pakistan.
Sci Rep. 2023 Dec 17;13(1):22442. doi: 10.1038/s41598-023-50078-4.
5G technology continues to evolve, and its potential to revolutionize various aspects of society is becoming increasingly evident. However, the successful adoption and utilization of 5G technology depends on various factors, particularly among consumers expected to be early adopters and critical drivers of technological advancements. This study investigates the effect of social influence, environmental awareness, and safety affordance on Chinese university students' actual use of 5G (AU5G) technologies. It also analyzed the mediating role of trustworthiness and intention to use 5G (ITU5G) between them and the moderating role of facilitation conditions between trustworthiness and ITU5G. Data was collected from university students (n = 364) in Beijing and was examined employing the structural equation modelling (SEM) approach. The outcomes confirm that trustworthiness and ITU5G significantly mediate the relationship between social influence, environmental awareness, and safety affordance on AU5G technologies among Chinese students. Further, the supportive facilitation conditions strengthen the relationship between trustworthiness and ITU5G. These findings are backed by UTAUT2 models that support the technology acceptance and adoption among the users. The study outcomes can help policymakers design strategies to address potential barriers and encourage greater uptake of 5G services among university students.
5G 技术不断发展,其彻底改变社会各个方面的潜力日益明显。然而,5G 技术的成功采用和利用取决于多种因素,尤其是那些预计将成为早期采用者和技术进步的关键推动者的消费者。本研究调查了社会影响、环境意识和安全功能对中国大学生实际使用 5G(AU5G)技术的影响。它还分析了信任和使用 5G 的意愿(ITU5G)在它们之间的中介作用,以及信任和 ITU5G 之间的促进条件的调节作用。数据是从北京的大学生(n=364)中收集的,并采用结构方程模型(SEM)方法进行了检验。研究结果证实,在信任和 ITU5G 之间,社会影响、环境意识和安全功能对中国学生的 AU5G 技术具有显著的中介作用。此外,支持性的促进条件加强了信任和 ITU5G 之间的关系。这些发现得到了 UTAUT2 模型的支持,这些模型支持用户对技术的接受和采用。研究结果可以帮助政策制定者设计策略,以解决潜在的障碍,并鼓励大学生更多地采用 5G 服务。