Chun Alaina, Panchmatia Rikesh, Doan Quynh, Meckler Garth, Narayan Badrinath
Pediatric Emergency Medicine, British Columbia (BC) Children's Hospital, Vancouver, CAN.
Family Medicine, University of Calgary, Vancouver, CAN.
Cureus. 2022 Aug 2;14(8):e27597. doi: 10.7759/cureus.27597. eCollection 2022 Aug.
Rationale The increasing prevalence of pediatric mental health presentations in pediatric emergency departments (PED) requires improved integration of evidence-based management strategies. Social media, specifically Twitter, has shown potential to aid in closing the knowledge translation (KT) gap between these evidence-based management strategies and pediatric emergency medicine (PEM) providers. Aims and objectives The primary outcome of this study is to evaluate the effectiveness of Twitter as a KT dissemination tool in PEM. The exploratory outcomes were to assess how to effectively implement Twitter in KT, explore ways in which Twitter can maximize the global reach of OpenHEARTSMAP and whether Twitter can lead to increased adoption of OpenHEARTSMAP. Methods A one-week prospective promotion on Twitter was conducted to disseminate the OpenHEARTSMAP tool using 15 topic-related hashtags (arm 1, 15 Tweets) versus one post wherein 15 different Twitter users were mentioned in 15 different comments (arm 2, 1 Tweet). A one-week control period immediately prior to posting was employed for comparisons. Results During the Twitter week, visits per day to OpenHEARTSMAP increased by 175%; mean time spent on the website increased by 212%; and mean page actions per visit increased by 130%. The greatest increase in visits occurred on the first day of Tweeting. Arm 2 received the greatest engagements. Within arm 1, the category of pediatrics received the most engagements (hashtag #Peds was most popular). Arm 1 received 455 impressions compared to 2071 in arm 2. No new users registered an account on the OpenHEARTSMAP website, which is required to physically use the tool. Conclusion Twitter can be an effective KT tool to increase awareness of research, the first step of KT, in the domain of PEM mental health care. Strategies for success include building a robust Twitter following; posting during peak healthcare-related Twitter traffic times; employing hashtags coinciding with current events; and targeting posts by tagging users who need not necessarily be generally well-known opinion leaders.
理论依据 儿科急诊科（PED）中儿童心理健康问题的患病率不断上升，这就需要更好地整合基于证据的管理策略。社交媒体，特别是推特，已显示出有助于缩小这些基于证据的管理策略与儿科急诊医学（PEM）提供者之间的知识转化（KT）差距的潜力。目的 本研究的主要结果是评估推特作为PEM中KT传播工具的有效性。探索性结果是评估如何在KT中有效使用推特，探索推特如何最大限度地扩大OpenHEARTSMAP的全球影响力，以及推特是否能导致OpenHEARTSMAP的采用率提高。方法 在推特上进行了为期一周的前瞻性推广，使用15个与主题相关的标签来传播OpenHEARTSMAP工具（第1组，15条推文），与在15条不同评论中提及15个不同推特用户的一条帖子（第2组，1条推文）进行对比。在发布前立即设置了为期一周的对照期用于比较。结果 在推特推广周期间，OpenHEARTSMAP的每日访问量增加了175%；网站平均停留时间增加了212%；每次访问的平均页面操作量增加了130%。访问量的最大增幅出现在推文发布的第一天。第2组获得的互动最多。在第1组中，儿科类别获得的互动最多（标签#Peds最受欢迎）。第1组获得455次展示，而第2组为2071次。没有新用户在OpenHEARTSMAP网站上注册账户，而使用该工具需要注册账户。结论 在PEM心理健康护理领域，推特可以成为提高研究认知度（KT的第一步）的有效KT工具。成功策略包括建立强大的推特关注群体；在与医疗保健相关的推特流量高峰时段发布内容；使用与当前事件相符的标签；以及通过标记不一定是知名意见领袖的用户来定位帖子。
