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理解企业社会责任和可持续供应链管理在塑造消费者使用共享平台意愿方面的作用。

Understanding the role of corporate social responsibility and sustainable supply chain management in shaping the consumers' intention to use sharing platforms.

作者信息

Li Wenjie, Waris Idrees, Sun Chaojing, Hameed Irfan, Bhutto Muhammad Yaseen, Ali Rashid

机构信息

School of Business Administration, Shandong University of Finance and Economics, Jinan, China.

Department of Management Sciences, University of Turbat, Turbat, Pakistan.

出版信息

Front Psychol. 2022 Aug 22;13:970444. doi: 10.3389/fpsyg.2022.970444. eCollection 2022.

Abstract

Sustainable supply chain management (SSCM) in sharing economy platforms supports resource management and achieves environmental sustainability. Corporate social responsibility (CSR) is an essential pillar of sustainability, but the link between CSR and SSCM has been missing in the literature. Therefore, the current study intends to examine the connection between CSR and SSCM practices in sharing economy-based platforms. This study has applied the means-end theory to understand customer intention in the sharing economy. The data of 379 respondents from five main cities of Pakistan have been collected through convenience sampling. Partial least square structural equation modeling (PLS-SEM) has been used to test the proposed conceptual model. The study results show that the corporate social responsibility approach adopted by the sharing economy platforms improves internal supply chain management that drives customers' intention to use sharing economy platforms. Green concern has a significant moderating effect on customers' tendency toward environmental issues and solutions. However, findings revealed that eco-design in the sustainable supply chain does not affect customer purchase intention in sharing economy platforms. The study findings provide practical implications to organizations focusing on sustainable supply chain management practices in the sharing economy.

摘要

共享经济平台中的可持续供应链管理(SSCM)有助于资源管理并实现环境可持续性。企业社会责任(CSR)是可持续性的重要支柱,但文献中一直缺少CSR与SSCM之间的联系。因此,本研究旨在探讨基于共享经济的平台中CSR与SSCM实践之间的关联。本研究运用手段-目的理论来理解共享经济中的顾客意图。通过便利抽样收集了来自巴基斯坦五个主要城市的379名受访者的数据。采用偏最小二乘结构方程模型(PLS-SEM)对所提出的概念模型进行检验。研究结果表明,共享经济平台所采用 的企业社会责任方法改善了内部供应链管理,从而推动了顾客使用共享经济平台的意图。绿色关注对顾客在环境问题及解决方案上的倾向具有显著的调节作用。然而,研究结果显示,可持续供应链中的生态设计并不影响共享经济平台中的顾客购买意愿。研究结果为关注共享经济中可持续供应链管理实践的组织提供了实际启示。

https://cdn.ncbi.nlm.nih.gov/pmc/blobs/2b60/9443847/4f7fba9abc20/fpsyg-13-970444-g001.jpg

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