Division of Beauty Arts Care, Department of Beauty Arts Care, Graduate School, Dongguk University, Seoul, Republic of Korea.
College of General Education, Kookmin University, Seoul, Republic of Korea.
J Cosmet Dermatol. 2022 Dec;21(12):6628-6635. doi: 10.1111/jocd.15406. Epub 2022 Oct 24.
The K-beauty industry has entered the global market and encompasses the global economy. In the future, it is necessary to recognize the need for rapid recognition and application of digital technologies such as non-fungible token (NFT) in a continuously changing and shared society.
This literature review presents various examples of ways to increase the value of beauty brands according to the latest digital trends. The potential value of blockchain technology was reviewed while understanding the current usage status of NFT.
As of July 2022, NFT's brand application cases can be confirmed, and comparisons and cases can be applied to how much it can contribute to the rise in the value of beauty brands in the future. The 41 references were finally selected using PRISMA flow diagram.
In a rapidly changing time, the beauty industry pays attention to the NFT market that can develop economically. Therefore, the parts that various industries are preemptively trying were prepared by confirming the cases.
The beauty industry should pay attention to the NFT market, which is an issue, and by creating a brand with scarcity value, it can apply economic activities in the beauty industry to the trend by releasing products that both consumers and sellers can satisfy.
韩妆产业已进入全球市场，涵盖全球经济。未来，有必要认识到在不断变化和共享的社会中快速识别和应用非同质化代币（NFT）等数字技术的必要性。
本文献综述根据最新的数字趋势，展示了多种增加美容品牌价值的方法。在了解 NFT 当前使用情况的同时，研究了区块链技术的潜在价值。
截至 2022 年 7 月，可以确认 NFT 的品牌应用案例，并可以将其应用于未来对美容品牌价值提升的贡献程度进行比较和案例分析。最终使用 PRISMA 流程图选择了 41 篇参考文献。
在瞬息万变的时代，美容行业关注具有经济发展潜力的 NFT 市场。因此，通过确认案例，准备了各行业预先尝试的部分。
美容行业应该关注 NFT 市场，这是一个问题，通过创造具有稀缺价值的品牌，可以通过发布既能满足消费者又能满足销售者的产品，将美容行业的经济活动应用于这一趋势。
