The applicability of scarcity, originality, and transaction tracking characteristics of the dermatological industry and non-fungible token.

BACKGROUND

The K-beauty industry has entered the global market and encompasses the global economy. In the future, it is necessary to recognize the need for rapid recognition and application of digital technologies such as non-fungible token (NFT) in a continuously changing and shared society.

OBJECTIVES

This literature review presents various examples of ways to increase the value of beauty brands according to the latest digital trends. The potential value of blockchain technology was reviewed while understanding the current usage status of NFT.

METHODS

As of July 2022, NFT's brand application cases can be confirmed, and comparisons and cases can be applied to how much it can contribute to the rise in the value of beauty brands in the future. The 41 references were finally selected using PRISMA flow diagram.

RESULTS

In a rapidly changing time, the beauty industry pays attention to the NFT market that can develop economically. Therefore, the parts that various industries are preemptively trying were prepared by confirming the cases.

CONCLUSION

The beauty industry should pay attention to the NFT market, which is an issue, and by creating a brand with scarcity value, it can apply economic activities in the beauty industry to the trend by releasing products that both consumers and sellers can satisfy.