Division of Beauty Arts Care, Department of Practical Arts, Graduate School of Culture and Arts, Dongguk University, Seoul, Republic of Korea.
College of General Education, Kookmin University, Seoul, Republic of Korea.
J Cosmet Dermatol. 2022 Dec;21(12):6594-6604. doi: 10.1111/jocd.15340. Epub 2022 Sep 25.
Consumer and advanced consumption culture in modern society is an era that focuses on individual personality and value, and "my own customized products", or customized marketing strategies, are actively being developed throughout the industry. Recently, IT technologies that can support personalized services such as artificial intelligence, ubiquitous systems, and marketing automation have been recognized for their potential, directly or indirectly affecting distribution industries affected by personal consumption culture. Accordingly, customized products or services, i.e., customization, are attracting attention as an effective methodology to cope with such market changes.
Among the necessities used by modern women, cosmetics account for an endless interest in beauty and maintaining physical and mental health, and as the cosmetics market expands, it is considered that the cosmetics industry needs a clearer and in-depth study on the cosmetics submarket to satisfy consumers' diverse needs.
This review paper is a literature review, and a narrative review approach has been used for this study. A total of 300 to 400 references were selected using representative journal search websites such as PubMed, Google Scholar, Scopus, ResearchGate, LitCovid, DBPia, and RISS, of which a total of 42 papers were selected in the final stage based on 2013 to 2022 using PRISMA flow diagram.
This study suggested to indicate the changes in the cosmetics market due to the emergence of cosmetics curation services after the coronavirus disease-19 pandemic, advanced changes in consumer purchase patterns following the 4th Industrial Revolution, and significant future prospects of cosmetics curation services.
As the beauty and cosmetology industry is expected to develop in the future, it will grow as a centerpiece of the beauty industry and symbolizes nationalized cultural pride. Therefore, this review article will be continuing to promote customization as a premium beauty service for dermatological condition in Republic of Korea through corporate analysis.
在现代社会，消费者和先进的消费文化是一个注重个人个性和价值的时代，“我自己定制的产品”或定制营销策略正在整个行业中积极开发。最近，人工智能、无处不在的系统和营销自动化等支持个性化服务的 IT 技术因其潜力而得到认可，直接或间接地影响了受个人消费文化影响的分销行业。因此，定制产品或服务，即定制，作为应对市场变化的有效方法受到关注。
在现代女性使用的必需品中，化妆品对美丽和身心健康的追求永无止境，随着化妆品市场的扩大，人们认为化妆品行业需要更清晰、更深入地研究化妆品子市场，以满足消费者多样化的需求。
这是一篇文献综述，本研究采用叙述性综述方法。使用 PubMed、Google Scholar、Scopus、ResearchGate、LitCovid、DBPia 和 RISS 等代表性期刊搜索网站，共选择了 300-400 篇参考文献，最终根据 2013 年至 2022 年的 PRISMA 流程图，共选择了 42 篇论文。
本研究表明，由于新冠疫情后化妆品策展服务的出现，化妆品市场发生了变化，随着第四次工业革命消费者购买模式的先进变化，以及化妆品策展服务的重大未来前景。
随着美容和化妆品行业有望在未来发展，它将作为美容行业的核心，并象征着国家化的文化自豪感。因此，通过企业分析，本综述文章将继续推动定制化作为韩国皮肤科的优质美容服务。
