Lee Jinkyung, Kwon Ki Han
Division of Beauty Arts Care, Department of Beauty Arts Care, Graduate School, Dongguk University, Seoul, Republic of Korea.
Department of Beauty and Health Care, Namseoul University, Cheonan, Republic of Korea.
J Cosmet Dermatol. 2022 Dec;21(12):6584-6593. doi: 10.1111/jocd.15277. Epub 2022 Oct 24.
Globally, the coronavirus disease-19 (COVID-19) is an incomplete homework task. The society has transitioned into a non-face-to-face society due to COVID-19. Thus, research was conducted focusing on a new market in the cosmetic market using non-fungible token (NFT) in the metaverse era, a virtual world that is starting anew.
This study is an empirical analysis focused on introducing the new start of luxury cosmetics brands using the metaverse world to good consumption using NFT.
These data were reviewed to identify agreement between each section and unique guiding areas. The 39 papers were finally considered appropriate for evaluating the research objectives as follows in relation to the search criteria. This can be done through the PRISMA flow diagram to determine how many records were identified, included, and excluded.
Good consumption in the future beauty market is vital, following COVID-19. Therefore, this narrative review article concluded that, only good, irreplaceable brands that utilize NFT fitting the luxury brand strategy and consuming good money will survive when the metaverse cosmetic era opened.
By identifying new changes in the global metaverse world and cosmetics market using NFT, this study can be used as an important marketing material in the metaverse cosmetics market.
在全球范围内，冠状病毒病-19（COVID-19）是一项未完成的任务。由于COVID-19，社会已转变为非面对面社会。因此，在元宇宙时代这个全新开始的虚拟世界中，针对化妆品市场中的一个新市场展开了研究，该研究聚焦于使用非同质化代币（NFT）。
本研究是一项实证分析，重点在于介绍奢侈化妆品品牌如何利用元宇宙世界通过NFT实现良好消费。
对这些数据进行审查，以确定各部分与独特指导领域之间的一致性。最终认为39篇论文符合与搜索标准相关的研究目标评估要求。这可以通过PRISMA流程图来完成，以确定识别、纳入和排除了多少记录。
在COVID-19之后，未来美容市场的良好消费至关重要。因此，这篇叙述性综述文章得出结论，当元宇宙化妆品时代开启时，只有那些利用符合奢侈品牌战略且消费可观资金的NFT的优质、不可替代品牌才能生存下来。
通过利用NFT识别全球元宇宙世界和化妆品市场的新变化，本研究可作为元宇宙化妆品市场的重要营销材料。
