Ly Justin A, Kogan Elizabeth G, Hannan Zachary D, Eurich Jennifer T, Naran Vineet, Kurucan Etka, Solarz Mark K, Abdelfattah Hesham M
Department of Orthopaedic Surgery & Sports Medicine, Lewis Katz School of Medicine at Temple University, Philadelphia, PA USA 19140.
Lewis Katz School of Medicine at Temple University, Philadelphia, PA USA 19140.
Orthop Rev (Pavia). 2022 Sep 23;14(3):38324. doi: 10.52965/001c.38324. eCollection 2022.
Recently social media use within healthcare has increased significantly. Today, it is common for patients to browse the Internet, including physicians' social media pages, to learn about their medical conditions and search for providers. The purpose of this study is to analyze the use of social media among hand surgeons, and to compare this use between academic and private surgeons.
Using the American Society for Surgery of the Hand's (ASSH) online directory, all active members practicing within the ten most populated U.S. cities were identified. Social media presence was determined by an Internet search of platforms. Members were stratified by practice model (academic vs. private). Chi-square and t-tests were used to compare categorical and continuous variables, and a multivariable logistic regression was performed for the binary variable practice model.
Two hundred and fifty-six hand surgeons were identified with 150 (59%) in academic and 106 (41%) in private practice. For ResearchGate accounts, 51 (82%) were academic and 11 (18%) were private. Mean PubMed publications was 38 for academic and 9 for private. YouTube presence was 69 (70%) in academic and 29 (30%) in private. On multivariable analysis, the odds of having ResearchGate and YouTube presence were higher for academic practice. There was no statistically significant difference by practice type for Facebook, Twitter, LinkedIn, and Instagram.
With the recent social media expansion, surgeons have adopted social media platforms to reach patients. While the literature has shown that private practices are more active in social media, our results show they are not more active than academic practices in the ten most populated U.S. cities.
IV.
最近，社交媒体在医疗保健领域的使用显著增加。如今，患者浏览互联网，包括医生的社交媒体页面，以了解自己的病情并寻找医疗服务提供者已很常见。本研究的目的是分析手外科医生对社交媒体的使用情况，并比较学术型和私立外科医生在这方面的差异。
利用美国手外科协会（ASSH）的在线名录，确定在美国人口最多的十个城市执业的所有活跃会员。通过在互联网上搜索各平台来确定社交媒体的使用情况。会员按执业模式（学术型与私立型）分层。采用卡方检验和t检验比较分类变量和连续变量，并对二元变量执业模式进行多变量逻辑回归分析。
共识别出256名手外科医生，其中150名（59%）为学术型，106名（41%）为私立型。对于ResearchGate账户，学术型有51个（82%），私立型有11个（18%）。学术型医生的PubMed平均发表文章数为38篇，私立型为9篇。YouTube使用情况方面，学术型有69个（70%），私立型有29个（30%）。多变量分析显示，学术型执业医生拥有ResearchGate账户和YouTube使用的可能性更高。在Facebook、Twitter、LinkedIn和Instagram上，不同执业类型之间无统计学显著差异。
随着社交媒体的近期扩张，外科医生已采用社交媒体平台来接触患者。虽然文献表明私立诊所在社交媒体上更活跃，但我们的结果显示，在美国人口最多的十个城市中，私立诊所并不比学术型诊所更活跃。
IV级
