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绿色发展环境下大学毕业生的创业意愿、实践与管理路径。

Entrepreneurial Willingness, Practice, and Management Path of College Graduates in a Green Development Environment.

机构信息

School of Marxism, Henan Agricultural University, Zhengzhou, Henan 450046, China.

出版信息

J Environ Public Health. 2022 Sep 26;2022:5453097. doi: 10.1155/2022/5453097. eCollection 2022.

DOI:10.1155/2022/5453097
PMID:36200079
原文链接:https://pmc.ncbi.nlm.nih.gov/articles/PMC9529414/
Abstract

Before entrepreneurial behavior occurs, individual personality traits have a very important impact on the formation of entrepreneurial willingness. The purpose of this research is to explore the entrepreneurial intention, practice, and management path of college graduates in a green development environment. In this study, three dimensions of green entrepreneurial traits (risk propensity, ecological values, and social responsibility) and three dimensions of green entrepreneurial motivation (fame and fortune motive, spiritual motive and responsibility motive, and green entrepreneurial intention) are determined, and a questionnaire is compiled. Then, the questionnaire survey data of college graduates is collected, and a structural equation model is constructed. The influence of risk tendency, ecological values, and social responsibility on green entrepreneurship motivation is studied in turn, and the influence of fame and fortune motive, spiritual motive, and responsibility motive on green entrepreneurship willingness is explored. Finally, the mediating role of the three dimensions of green entrepreneurial motivation in the influence of green entrepreneurial traits on green entrepreneurial willingness is tested. The study finds that the average score of families with entrepreneurial experience was 4.0526. The average score of families without entrepreneurial experience was 3.6463, and the significance index was at the level of 0.001. The same results as previous scholars have appeared, that is, students with entrepreneurial family background have stronger (green) entrepreneurial willingness. Green entrepreneurship creates green value through green products or services, drives green consumption, leads green values, and contributes to the sustainable development of society and ecology.

摘要

在创业行为发生之前，个体的人格特质对创业意愿的形成有着非常重要的影响。本研究旨在探讨绿色发展环境下大学毕业生的创业意愿、实践和管理路径。在本研究中，确定了绿色创业特质的三个维度（风险倾向、生态价值观和社会责任）和绿色创业动机的三个维度（名利动机、精神动机和责任动机、绿色创业意愿），并编制了问卷。然后，收集了大学毕业生的问卷调查数据，构建了结构方程模型。依次研究风险倾向、生态价值观和社会责任对绿色创业动机的影响，探讨名利动机、精神动机和责任动机对绿色创业意愿的影响。最后，检验了绿色创业动机三个维度在绿色创业特质对绿色创业意愿的影响中的中介作用。研究发现，有创业经验家庭的平均得分为 4.0526。没有创业经验家庭的平均得分为 3.6463，显著性指数在 0.001 水平上。与之前学者的研究结果相同，即有创业家庭背景的学生具有更强的（绿色）创业意愿。绿色创业通过绿色产品或服务创造绿色价值，推动绿色消费，引领绿色价值观，为社会和生态的可持续发展做出贡献。

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本文引用的文献

1
The evolution of new ventures' behavioral strategies and the role played by governments in the green entrepreneurship context: an evolutionary game theory perspective.新创企业行为策略的演变与政府在绿色创业背景下所扮演的角色：基于演化博弈论的视角。
Environ Sci Pollut Res Int. 2021 Jun;28(24):31479-31496. doi: 10.1007/s11356-021-12748-6. Epub 2021 Feb 19.