Zhang Shu-Ning, Deng Fang
College of Tourism, Huaqiao University, Quanzhou, China.
Front Psychol. 2022 Sep 20;13:950024. doi: 10.3389/fpsyg.2022.950024. eCollection 2022.
Although festival tourism is an excellent fertile ground for improving individual emotions, few studies have been conducted on the influencing factors and formation mechanisms of festival tourists' subjective well-being. To address the current research gap, this paper draws on Arnold' s theory of emotion to examine a comprehensive formation model of tourists' subjective well-being. The findings from 581 samples indicate that event design innovation, cultural innovation and aesthetic innovation of festival tourism are positive stimulus factors of tourists' subjective well-being. Both experience quality and perceived festival value mediate the effects of cultural innovation and aesthetic innovation on subjective well-being, yet have no mediating effect on the relationship between event design innovation and well-being. However, it can only be achieved when festival authenticity contributes to a positive moderating effect. This study provides new ideas for the collaborative advancement of innovative development and authentic inheritance in festival tourism destinations.
尽管节庆旅游是提升个人情感的绝佳沃土，但针对节庆游客主观幸福感的影响因素及形成机制的研究却寥寥无几。为弥补当前研究空白，本文借鉴阿诺德的情感理论，考察游客主观幸福感的综合形成模型。对581个样本的研究结果表明，节庆旅游的活动设计创新、文化创新和审美创新是游客主观幸福感的积极刺激因素。体验质量和感知节庆价值在文化创新和审美创新对主观幸福感的影响中起中介作用，但在活动设计创新与幸福感的关系中没有中介作用。然而，只有当节庆真实性产生积极的调节作用时才能实现这一点。本研究为节庆旅游目的地创新发展与本真传承的协同推进提供了新思路。
