Kunze M
IARC Sci Publ. 1986(74):299-305.
Smoking control should be achieved by implementing comprehensive programmes including public information, health education, cessation 'treatment', and legislation. Health education for children will have only modest impact as long as smoking is still a symbol of being grown-up, of social status and prestige. Separate programmes should be designed for public information, school health education and hospitals and health professionals. Health education and public information are the prerequisites for comprehensive smoking control programmes because they create and maintain problem awareness. On the other hand, a ban on advertising for tobacco is a prerequisite for successful health education. The ultimate goal of health education and information is promotion of the positive social image of nonsmoking behaviour.
应通过实施包括公共宣传、健康教育、戒烟“治疗”和立法在内的综合方案来实现控烟。只要吸烟仍是成熟、社会地位和威望的象征，针对儿童的健康教育就只能产生有限的影响。应为公共宣传、学校健康教育以及医院和卫生专业人员设计不同的方案。健康教育和公共宣传是综合控烟方案的先决条件，因为它们能够培养并保持对问题的认识。另一方面，禁止烟草广告是成功开展健康教育的先决条件。健康教育和宣传的最终目标是提升非吸烟行为的正面社会形象。
