Jennifer L. Harris, Lindsay Phaneuf, and Frances Fleming-Milici are with the Rudd Center for Food Policy and Health, University of Connecticut, Hartford.
Am J Public Health. 2022 Oct;112(S8):S807-S816. doi: 10.2105/AJPH.2022.307024.
To test the effects of countermarketing videos addressing common misperceptions about ingredients and claims on children's sugary drinks. We conducted an online randomized controlled experiment in January 2021 with US caregivers (n = 600) of young children (aged 8‒37 months) to assess the effects of watching countermarketing versus control videos on intentions to serve sugary and healthy drinks (6-point scales) and attitudes (10-point scales) about fruit drinks and toddler milks. The countermarketing videos significantly reduced positive attitudes about fruit drinks (mean difference = 0.92) and toddler milks (mean difference = 2.10), reduced intentions to serve both (mean difference = 0.50 and 0.92, respectively), and increased intentions to serve plain milk (mean difference = 0.52) versus control videos (all s < .001). Intentions differed by individual characteristics, but the videos remained effective after we controlled for these characteristics. Moreover, the videos were more effective for toddler milks versus fruit drinks, and effects on fruit drink intentions were greater for Black versus White caregivers and caregivers of children aged 24 months or younger. A countermarketing campaign aimed at diverse caregivers of young children designed to correct misleading children's drink marketing presents a promising public health approach for reducing sugary drink consumption in the first 1000 days. (. 2022;112(S8):S807-S816. https://doi.org/10.2105/AJPH.2022.307024).
为了测试针对有关成分和声称的常见误解制作的反营销视频对儿童含糖饮料的影响。我们于 2021 年 1 月在美国幼儿（8-37 个月）的照顾者中进行了一项在线随机对照实验，以评估观看反营销与控制视频对提供含糖和健康饮料的意图（6 分制）以及对水果饮料和幼儿牛奶的态度（10 分制）的影响。反营销视频显著降低了对水果饮料（平均差异=0.92）和幼儿牛奶（平均差异=2.10）的积极态度，减少了提供两者的意愿（平均差异=0.50 和 0.92，分别），并增加了提供普通牛奶的意愿（平均差异=0.52）与控制视频相比（所有 s<0.001）。意图因个体特征而异，但在我们控制了这些特征后，视频仍然有效。此外，与水果饮料相比，视频对幼儿牛奶的效果更好，对于黑人而非白人照顾者以及 24 个月或更小的儿童的照顾者，对水果饮料意图的影响更大。针对幼儿的各种照顾者开展的旨在纠正误导儿童饮料营销的反营销活动，为减少头 1000 天内含糖饮料的消费提供了一种有前景的公共卫生方法。（。2022；112(S8):S807-S816。https://doi.org/10.2105/AJPH.2022.307024）。
