Public's perceptions of marine bioinvasive risks and responsible parties - Implications for social acceptability and better-informed communication in the marine biosecurity context.

Using the survey data on a representative sample of the New Zealand population, our study presents a process of understanding citizens' perceptions, identifying patterns in the perceptions, and recognising the knowledge gaps existing in the citizenry in the marine biosecurity context. While our findings show a healthy sign of the public accepting their own responsibility and the devolved responsibility of business/industry, there are considerable gaps between the general public's perceptions and (marine) biosecurity current practices and expectations. There is a moderately strong signal from survey respondents that suggest the need of significantly more effort and improved transparency in marine biosecurity communication. Our outcomes indicate an anthropocentric tendency, with influences of gender, age, education, income, frequency of beach visitation upon societal perceptions in terms of awareness, concern, perceived non-indigenous marine species impacts, and accountability in marine biosecurity management. The recognised socio-demographic patterns in societal perceptions would inform marine biosecurity communication strategies.