Yang Wei, Chen Qiuxia, Huang Xiaoting, Xie Mei, Guo Qiuqi
School of Management, Shandong University, Jinan, China.
Yellow River National Strategic Research Institute, Shandong University, Jinan, China.
Front Psychol. 2022 Oct 28;13:990030. doi: 10.3389/fpsyg.2022.990030. eCollection 2022.
As heritage is the precious treasure of human society, heritage also carries the genes of culture. It is of vital importance to effectively develop heritage tourism resources and explore the mechanisms that influence tourists' cultural identity. This study has integrated the stimulus-organism-response (SOR) framework with the attitude-behavior-context (ABC) theory to construct a hypothetical model of heritage tourism aesthetics, tourist involvement, mental experience, and cultural identity so as to figure out their relationships. The questionnaires were collected to investigate the impact paths and mechanisms between heritage aesthetics, tourist involvement, mental experience, and cultural identity. The structural equation model was used to examine the relationship between heritage tourism aesthetics, tourist involvement, mental experience, and cultural identity. The main findings include: (1) the positive impact of aesthetics driving mental experience and cultural identity is significant; (2) the impact of tourist involvement on mental experience and cultural identity is also significant; (3) the impact of aesthetics on cultural identity is not significant, but mental experience mediates the relationship between aesthetics and cultural identity in heritage tourism. This study provides a new research framework and perspective for the aesthetics, tourist involvement, mental experience, and cultural identity of tourists in heritage tourism. This study also provides practical implications for government culture sectors to propagandize culture and for heritage destination managers to better manage heritage sites.
由于遗产是人类社会的珍贵宝藏，遗产也承载着文化基因。有效开发遗产旅游资源并探索影响游客文化认同的机制至关重要。本研究将刺激—机体—反应（SOR）框架与态度—行为—情境（ABC）理论相结合，构建了一个关于遗产旅游美学、游客参与度、心理体验和文化认同的假设模型，以厘清它们之间的关系。通过收集问卷来调查遗产美学、游客参与度、心理体验和文化认同之间的影响路径和机制。采用结构方程模型来检验遗产旅游美学、游客参与度、心理体验和文化认同之间的关系。主要研究结果包括：（1）美学对心理体验和文化认同的正向影响显著；（2）游客参与度对心理体验和文化认同的影响也显著；（3）美学对文化认同的影响不显著，但心理体验在遗产旅游中中介了美学与文化认同之间的关系。本研究为遗产旅游中游客的美学、游客参与度、心理体验和文化认同提供了新的研究框架和视角。本研究还为政府文化部门宣传文化以及遗产地管理者更好地管理遗产地提供了实践启示。
