Department of ICT Applied to Education and Media Literacy, Faculty of Education, Universidad Internacional de Valencia (VIU), 46002 Valencia, Spain.
Department of Pedagogy, Faculty of Education, Universidad Internacional de Valencia (VIU), 46002 Valencia, Spain.
Int J Environ Res Public Health. 2022 Nov 28;19(23):15817. doi: 10.3390/ijerph192315817.
The pandemic has accentuated the power that influencers have to influence their followers. Various scientific approaches highlight the lack of moral and ethical responsibility of these creators when disseminating content under highly sensitive tags such as health. This article presents a correlational statistical study of 443 Instagram accounts with more than one million followers belonging to health-related categories. This study aims to describe the content of these profiles and their authors and to determine whether they promote health as accounts that disseminate health-related content, identifying predictive factors of their content topics. In addition, it aims to portray their followers and establish correlations between the gender of the self-described health influencers, the characteristics of their audience and the messages that these prescribers share. Health promotion is not the predominant narrative among these influencers, who tend to promote beauty and normative bodies over health matters. A correlation is observed between posting health content, the gender of the influencers and the average age of their audiences. The study concludes with a discussion on the role of public media education and the improvement of ethical protocols on social networks to limit the impact of misleading and false content on sensitive topics, increasing the influence of real health prescribers.
疫情加剧了影响者对其追随者的影响力。各种科学方法强调了这些创作者在传播标签为健康的高度敏感内容时缺乏道德和伦理责任。本文对属于健康相关类别的 443 个拥有超过 100 万粉丝的 Instagram 账户进行了相关的统计研究。本研究旨在描述这些资料的内容及其作者，并确定他们是否促进健康，将他们作为传播健康相关内容的账户，识别其内容主题的预测因素。此外，它旨在描绘他们的追随者，并在自我描述的健康影响者的性别、受众的特征和这些推荐者分享的信息之间建立关联。在这些影响者中，健康促进并不是主要的叙事方式，他们往往更倾向于推广美丽和规范的身体，而不是健康问题。发布健康内容、影响者的性别和受众的平均年龄之间存在相关性。研究最后讨论了公共媒体教育的作用和改进社交媒体的道德规范，以限制误导性和虚假内容对敏感话题的影响，增加真正的健康推荐者的影响力。
