Department of Education, National University of Distance Education, 28040 Madrid, Spain.
Faculty of Engineering. Autónoma University of Bucaramanga, Bucaramanga 680003, Colombia.
Int J Environ Res Public Health. 2021 Feb 8;18(4):1624. doi: 10.3390/ijerph18041624.
(1) Background: Realfooders have positioned themselves in social networks such as Instagram by posting photographs of recipes, advises, habits and nutritional behaviours which are advertised as reliable nutritional patterns and by their self-promotion as highly trained people in the field of nutrition which sometimes jeopardises the health of digital citizenry. (2) Methods: In this article, we develop a quantitative study for analysing the influence of selected Realfooders on 2,866,980 followers on Instagram, taking into account channel variables (gender, location, interests and motivations), followers' variables (engagement, interaction and consumption) and some variables related to the message of 54 posts about breakfast. (3) Results: Selected Realfooders concentrate their followers in Spain, mostly women between 18 and 24 and between 35 and 44 years old who link their interests on food to the cult of the body and recreational areas. On the other hand, the content generated by Realfooders has been increasing its impact using advertising and marketing techniques for awaking consumer's interest. (4) Conclusions: Educational and social agents are facing the challenge of low health literacy in young population. Therefore, it is necessary to design and implement strategies for developing critical thinking that allow them to assess the content generated by Realfooders and identify which recommendations can be harmful or beneficial to their health.
(1) 背景：“生食主义者”（Realfooders）在 Instagram 等社交网络上发布食谱、建议、习惯和营养行为的照片，宣传这些是可靠的营养模式，同时还将自己标榜为营养领域的专业人士，而这有时会危害到数字公民的健康。(2) 方法：在本文中，我们进行了一项定量研究，以分析 54 条早餐相关帖子对 2866980 名 Instagram 粉丝的影响，考虑到渠道变量（性别、地点、兴趣和动机）、粉丝变量（参与度、互动和消费）以及与信息相关的一些变量。(3) 结果：选定的“生食主义者”（Realfooders）将其粉丝集中在西班牙，他们主要是 18 至 24 岁和 35 至 44 岁的女性，将她们对食物的兴趣与对身体的崇拜和娱乐场所联系起来。另一方面，“生食主义者”（Realfooders）通过使用广告和营销技巧来吸引消费者的兴趣，其生成的内容影响力也在不断增加。(4) 结论：教育和社会机构面临着年轻人健康素养低的挑战。因此，有必要设计和实施培养批判性思维的策略，使他们能够评估“生食主义者”（Realfooders）生成的内容，并确定哪些建议对他们的健康有害或有益。
