Hahm Joon Beom, Byon Kevin K, Hyun Yeon Ah, Hahm Jeongbeom
Department of Interdisciplinary Program in Study of Arts, Sungkyunkwan University, Seoul, South Korea.
Sport Management Program, Department of Kinesiology, School of Public Health, Indiana University, Bloomington, IN, USA.
Technol Soc. 2022 Feb;68:101855. doi: 10.1016/j.techsoc.2021.101855. Epub 2022 Jan 3.
To cope with the COVID-19 pandemic, the performing arts industry created new formats for delivering content via digital technology in the form of remote performances. This study examined the effect of remote performances on performers' satisfaction through the lens of the technology adoption model. Additionally, it investigated whether the performers' self-assessment of performance quality mediates the relationship between their technology acceptance and satisfaction. To this end, we collected the data from performers ( = 124) who experienced remote performances in Korea. Results showed that their satisfaction was a function of perceived usefulness and ease of use of the technology. However, the mediation effect by self-assessment was detected only on the relationship between the perceived ease of use and satisfaction. The results of the study suggest that event organizers offer an easy-to-operate technology allowing performers to better engage in remote performances. This also enables performers to self-assess their performances, which will enhance performance quality.
为应对新冠疫情，表演艺术行业通过数字技术创造了新的内容呈现形式，即远程表演。本研究从技术采纳模型的角度考察了远程表演对表演者满意度的影响。此外，还调查了表演者对表演质量的自我评估是否在其技术接受度与满意度之间的关系中起中介作用。为此，我们收集了韩国124名有远程表演经历的表演者的数据。结果表明，他们的满意度是对技术有用性和易用性的认知的函数。然而，自我评估的中介作用仅在感知易用性与满意度之间的关系中被检测到。研究结果表明，活动组织者应提供易于操作的技术，使表演者能够更好地参与远程表演。这也使表演者能够对自己的表演进行自我评估，从而提高表演质量。
