Polyviou Ariana, Pappas Ilias O
Department of Management, School of Business, University of Nicosia, 2417 Nicosia, Cyprus.
Department of Information Systems, University of Agder, Universitetsveien 25, 4604 Kristiansand, Norway.
Inf Syst Front. 2022 Dec 24:1-22. doi: 10.1007/s10796-022-10364-4.
Metaverses refer to immersive virtual worlds in which people, places, and things of the physical world are represented by their digital representations. The wide adoption of metaverses is expected to widely disrupt the way we interact in the virtual world by elevating our online interactive experiences and bringing a plethora of implications for businesses. Following a structured literature review of related research published in the last decade, we shed light on our current understanding of metaverses and reflect on the potentially transformative value of metaverses for businesses in the near future. We draw on an established research framework to organize the insights of existing literature across different levels of analysis and activities' purpose. Through this analysis, we reveal eight propositions on the changes brought by the use of metaverses and identify a number of open questions which could serve as future research avenues.
元宇宙是指沉浸式虚拟世界，其中物理世界中的人、地点和事物都由其数字表征来呈现。预计元宇宙的广泛采用将极大地改变我们在虚拟世界中的互动方式，提升我们的在线互动体验，并给企业带来诸多影响。在对过去十年发表的相关研究进行结构化文献综述之后，我们阐明了目前对元宇宙的理解，并思考了元宇宙在不久的将来对企业可能具有的变革性价值。我们利用一个既定的研究框架来组织现有文献在不同分析层面和活动目的方面的见解。通过这种分析，我们揭示了关于使用元宇宙所带来变化的八个命题，并确定了一些开放性问题，这些问题可作为未来的研究方向。
