Working Group Physical Activity-Related Prevention Research, Institute of Movement Therapy and Movement-Oriented Prevention and Rehabilitation, German Sport University Cologne, Cologne, Germany.
Department Research and Development, Institute for Occupational Health Promotion, Cologne, Germany.
Front Public Health. 2022 Dec 15;10:905451. doi: 10.3389/fpubh.2022.905451. eCollection 2022.
The workplace is considered a promising setting for reaching physically inactive adults, but participation quotes in workplace health promotion (WHP) remain low. Regarding the low participation in WHP, the question emerges concerning the importance of health communication strategies. This paper presents the results from the evaluation of the communication strategy of a cross-company network for promoting physical activity and derives findings for the successful communication of measures.
Quantitative and qualitative data sources were used to evaluate the communication strategy. The methods applied included individual semi-structured interviews ( = 14) and the monitoring of the usage of digital communication channels.
The analysis revealed that the usage of the digital communication channels within this study was subjected to major fluctuations and a variety of factors must be considered when communicating physical activity measures in a cross-company network. It is important to engage in appropriate communication management that explicitly takes the interpersonal communication and the organizational circumstances into account.
This study revealed which factors may have an influence on the successful communication of physical activity measures in the context of WHP in cross-company networks. Thus, it makes an important contribution to the transfer of science and practice as it captured relevant questions from the field of WHP.
German Clinical Trials Register (DRKS)-ID: DRKS00020956; Date of registration: 18 June 2020, https://drks.de/search/de/trial/DRKS00020956.
工作场所被认为是接触身体活动不足的成年人的有前途的场所，但参与工作场所健康促进（WHP）的比例仍然很低。关于 WHP 参与率低的问题，出现了关于健康沟通策略重要性的问题。本文介绍了促进身体活动的跨公司网络的沟通策略评估结果，并得出了成功沟通措施的发现。
使用定量和定性数据源评估沟通策略。应用的方法包括个人半结构化访谈（= 14）和数字沟通渠道使用情况的监测。
分析表明，本研究中数字沟通渠道的使用受到重大波动的影响，在跨公司网络中沟通身体活动措施时必须考虑多种因素。重要的是要进行适当的沟通管理，明确考虑人际沟通和组织环境。
本研究揭示了在跨公司网络的 WHP 背景下，哪些因素可能会对身体活动措施的成功沟通产生影响。因此，它为科学和实践的转移做出了重要贡献，因为它从 WHP 领域中捕捉到了相关问题。
德国临床试验注册处（DRKS）-ID：DRKS00020956；注册日期：2020 年 6 月 18 日，https://drks.de/search/de/trial/DRKS00020956。
