Chang I-Chiu, Chen Chih-Ming, Lin Wei-Chuan, Horng Der-Juinn, Ho Ying-Chin, Hu Hui-Ling
Department of Information Management, National Chung Cheng University, Chiayi 621301, Taiwan.
Department of Business Administration, National Central University, Taoyuan 320317, Taiwan.
Healthcare (Basel). 2022 Dec 22;11(1):30. doi: 10.3390/healthcare11010030.
This study focuses on the cooperative attitude and intention of retail stores in Taiwan to cooperate with the government's related pandemic prevention measures. The study is based on the Theory of Planned Behavior (TPB). The study includes factors such as perceived risk of infection, job stress, pandemic prevention IT (information technology) convenience, pandemic prevention attitude, and pandemic prevention intention. Pandemic prevention attitude is used as a mediating variable to establish the research framework. This study collected research data through a questionnaire survey. A total of 457 valid questionnaires were collected through an electronic questionnaire platform. The findings showed that perceived risk of infection and pandemic prevention IT convenience had a positive and significant effect on pandemic prevention attitude (β = 0.567; β = 0.422) and pandemic prevention intention (β = 0.424; β = 0.296). Job stress has a significant negative effect on attitude (β = -0.173). In addition, job stress influenced intention through attitudes. Finally, perceived risk, job stress, and IT convenience had high explanatory power (R = 0.706) on attitudes. Perceived risk, IT convenience, and attitude also had moderate explanatory power (R = 0.588) on prevention intention. The study also suggests practical recommendations to improve and cooperate with pandemic prevention intention.
本研究聚焦于台湾零售商店与政府相关防疫措施合作的态度及意愿。该研究基于计划行为理论（TPB）。研究涵盖感染感知风险、工作压力、防疫信息技术便利性、防疫态度和防疫意愿等因素。将防疫态度作为中介变量来构建研究框架。本研究通过问卷调查收集研究数据。通过电子问卷平台共收集到457份有效问卷。研究结果表明，感染感知风险和防疫信息技术便利性对防疫态度（β = 0.567；β = 0.422）和防疫意愿（β = 0.424；β = 0.296）具有正向且显著的影响。工作压力对态度有显著的负向影响（β = -0.173）。此外，工作压力通过态度影响意愿。最后，感知风险、工作压力和信息技术便利性对态度具有较高的解释力（R = 0.706）。感知风险、信息技术便利性和态度对防疫意愿也具有中等程度的解释力（R = 0.588）。该研究还提出了改进防疫意愿及合作的实际建议。
