Chowdhury Rupam
Faculty of Business Administration, University of Science and Technology Chittagong, 9th Floor, D-Block, USTC, Zakir Hossain Road, Khulshi, Chattogram, 4202 Bangladesh.
SN Bus Econ. 2023;3(1):29. doi: 10.1007/s43546-023-00422-7. Epub 2023 Jan 7.
This study aims to examine the impact of perceived convenience, service quality and security on consumers' attitudes and behavioural intentions towards online food delivery services in Bangladesh. The paper proposes an extended theory of the technological acceptance model which includes' perceived convenience, service quality, and security along with their relationships to evaluate their impact on the mediator consumers' attitude and dependent variable consumers' behavioural intention towards online food delivery services. Data were collected from 306 participants. Smart-PLS was used for the data analysis. The results showed that convenience and service quality had significant effects on attitude and behavioural intention. However, no such relationship was found for security.
The online version contains supplementary material available at 10.1007/s43546-023-00422-7.
本研究旨在考察感知便利性、服务质量和安全性对孟加拉国消费者对在线食品配送服务的态度和行为意向的影响。本文提出了技术接受模型的扩展理论，该理论包括“感知便利性、服务质量和安全性”及其相互关系，以评估它们对中介变量消费者态度和因变量消费者对在线食品配送服务的行为意向的影响。从306名参与者那里收集了数据。使用Smart-PLS进行数据分析。结果表明，便利性和服务质量对态度和行为意向有显著影响。然而，未发现安全性与态度和行为意向之间存在这种关系。
在线版本包含可在10.1007/s43546-023-00422-7获取的补充材料。
