Liu Hugh Xuechen, Wagner Christian
School of Creative Media, City University of Hong Kong, Hong Kong, SAR China.
Multimed Tools Appl. 2023 Jan 13:1-23. doi: 10.1007/s11042-023-14366-5.
Mobile game metrics have received attention since the emergence of big data technology and data-based decision-making. Among different metrics, the monthly active user number is usually significant because it shows the level of players' engagement and the profit of this game as a business. Therefore, the monthly active user number is valuable for researchers, analysts, and decision-makers interested in the mobile game industry. However, the actual monthly active user number data typically have the accuracy, accessibility, granularity, and cost problems. Therefore, a proxy to the monthly active user number would be helpful to facilitate the decision-making process. This paper proposes to capture user activity through the searches on the Internet from an information-seeking perspective. And the online search volume, wiki page view, social media posts and views are proposed as potential proxies. This paper proposes that the online search volume is an acceptable proxy for the monthly active user number in the context of Geo Augmented Reality (AR) mobile games through data analysis.
自大数据技术和基于数据的决策出现以来，手机游戏指标受到了关注。在不同的指标中，月活跃用户数通常很重要，因为它显示了玩家的参与程度以及这款游戏作为一项业务的盈利情况。因此，月活跃用户数对于对手机游戏行业感兴趣的研究人员、分析师和决策者来说是有价值的。然而，实际的月活跃用户数数据通常存在准确性、可获取性、粒度和成本问题。因此，月活跃用户数的一个代理指标将有助于促进决策过程。本文建议从信息寻求的角度通过互联网搜索来捕捉用户活动。并提出在线搜索量、维基页面浏览量、社交媒体帖子和浏览量作为潜在的代理指标。本文通过数据分析提出，在地理增强现实（AR）手机游戏的背景下，在线搜索量是月活跃用户数的一个可接受的代理指标。
