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Marketing women's health care.

作者信息

Triolo P K

机构信息

University of Iowa Hospitals and Clinics, Iowa City.

出版信息

J Nurs Adm. 1987 Nov;17(11):9-14.

PMID:3668676
Abstract

Women's health care is a growing component of the health care business. Developing women's health services can offer hospitals and clinics the opportunity to generate greater revenue and gain the competitive edge. The nurse executive plays a critical role in the development of marketable women's health services.

摘要

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