Wang Xiaomei, Zhu Bin, Guo Qing, Wang Wenyu, Zhao Ruoxuan
School of Media Studies and Humanities, Zhejiang University City College, Hangzhou, Zhejiang, China.
College of Media and International Culture, Zhejiang University, Hangzhou, Zhejiang, China.
Front Psychol. 2023 Jan 4;13:1041016. doi: 10.3389/fpsyg.2023.1041016. eCollection 2022.
In the post-pandemic era, our health is facing unprecedented challenges, and people are more willing to obtain health-related information or interact with each other than ever before. In this context, people's interest in mindfulness information is also growing. However, not enough attention has been paid to the relationship between mindfulness information design and information interaction. The purpose of this study is to assess the impact of information design based on the gain and loss framework on people's willingness to interact with mindfulness information, and to identify the framework for achieving better results. Through two experimental studies, we find that information design based on the framework of gains and losses can produce different effects. Specifically, the findings of the first experiment ( = 282) shows the individuals are more willing to interact mindfulness information when they are exposed to gain-framed information rather than loss-framed. In the second experiment ( = 308), we find that loss framing, compared with gain framing, led to greater health risk perception, which in turn make participants more likely to interact with mindfulness information with others. Additionally, our results show that the lay theories of health plays a moderating role in the direct effect of information framework on willingness to interact with mindfulness information in social media. When individuals hold incremental lay theories, they are more willing to interact with mindfulness information under the gain-framed information condition compared with the loss-framed information condition. However, when individuals are in entity condition, there is no significant difference in the willingness to interact with mindfulness information between the gain-framed and loss-framed information. Our studies of integrating information framework into designing mindfulness information suggest a promising strategy of health information interaction in social media.
在疫情后时代，我们的健康正面临前所未有的挑战，人们比以往任何时候都更愿意获取与健康相关的信息或相互交流。在这种背景下，人们对正念信息的兴趣也在增长。然而，正念信息设计与信息交互之间的关系尚未得到足够的关注。本研究的目的是评估基于得失框架的信息设计对人们与正念信息互动意愿的影响，并确定实现更好效果的框架。通过两项实验研究，我们发现基于得失框架的信息设计会产生不同的效果。具体而言，第一个实验（N = 282）的结果表明，当个体接触到收益框架信息而非损失框架信息时，他们更愿意与正念信息互动。在第二个实验（N = 308）中，我们发现与收益框架相比，损失框架导致了更高的健康风险认知，这反过来使参与者更有可能与他人就正念信息进行互动。此外，我们的结果表明，健康的朴素理论在信息框架对社交媒体中正念信息互动意愿的直接影响中起调节作用。当个体持有增量朴素理论时，与损失框架信息条件相比，他们在收益框架信息条件下更愿意与正念信息互动。然而，当个体处于实体条件下时，收益框架和损失框架信息之间在与正念信息互动的意愿上没有显著差异。我们将信息框架整合到正念信息设计中的研究表明了社交媒体中健康信息交互的一种有前景的策略。
