Isa Raihan Mohd, Man Saadan, Rahman Noor Naemah Abdul, Aziz Atiqah
Department of Fiqh and Usul, Academy of Islamic Studies, University of Malaya, Kuala Lumpur, Malaysia.
University of Malaya Halal Research Centre (UMHRC), Kuala Lumpur, Malaysia.
J Cosmet Dermatol. 2023 Mar;22(3):752-762. doi: 10.1111/jocd.15486. Epub 2023 Jan 26.
The global halal cosmetics market is projected to grow during the forecast period. However, the factors that influenced consumers in the world to opt for halal cosmetics remain ambiguous.
The objective of this study was to understand the universal concept of halal cosmetics and a framework of critical points that influence consumers in purchasing halal cosmetic products.
The method used was Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) Statement by using Web of Science and Scopus databases. This study extends the systematic literature review covering all variables in purchasing halal cosmetics as halal cosmetic is not simply a religious issue, but it is also an opportunity to increase sales and acquire a competitive advantage.
This study found 14 articles that mainly discussed the critical points related to religiosity and product factors, that is, ingredient, halal logo, and halal certification as the highest driver in influencing consumers to purchase halal cosmetics. Other related factors in this study are price, promotion, place, social factors, and characteristics of consumers. These factors should be taken into consideration as they provide a plus point and an extra edge to local or international manufacturers to tap the global markets for halal cosmetic products that cater to both Muslims and non-Muslims communities.
Cosmetic manufacturers and marketers must ensure that their products suit the expectation of consumers as todays halalan and tayyiban products are being searched rather than branded products due to their cleanliness, safety, and hygienic.
ORIGINALITY/VALUE: This study is among the earliest study examining the factors of purchase intention in halal cosmetics using a systematic literature review method that integrates marketing stimulus (product, price, promotion, and place) and other stimuli (social, religious, and characteristics).
预计在预测期内，全球清真化妆品市场将实现增长。然而，影响全球消费者选择清真化妆品的因素仍不明确。
本研究的目的是了解清真化妆品的普遍概念以及影响消费者购买清真化妆品的关键点框架。
采用的方法是使用科学网和Scopus数据库的系统评价和Meta分析的首选报告项目（PRISMA）声明。本研究扩展了系统文献综述，涵盖购买清真化妆品的所有变量，因为清真化妆品不仅是一个宗教问题，也是增加销售额和获得竞争优势的机会。
本研究发现14篇文章，主要讨论了与宗教信仰和产品因素相关的关键点，即成分、清真标志和清真认证是影响消费者购买清真化妆品的最大驱动因素。本研究中的其他相关因素包括价格、促销、地点、社会因素和消费者特征。这些因素应予以考虑，因为它们为本地或国际制造商提供了一个加分项和额外优势，以开拓迎合穆斯林和非穆斯林群体的全球清真化妆品市场。
化妆品制造商和营销人员必须确保其产品符合消费者的期望，因为如今人们更倾向于搜索清真和优质产品，而非品牌产品，因其具有清洁、安全和卫生的特点。
原创性/价值：本研究是最早使用系统文献综述方法研究清真化妆品购买意愿因素的研究之一，该方法整合了营销刺激因素（产品、价格、促销和地点）以及其他刺激因素（社会、宗教和特征）。
