School of Psychological Sciences, Tel-Aviv University, 69978, Tel Aviv, Israel.
Department of Psychology, Ben-Gurion University of the Negev, Beer-Sheva, Israel.
Behav Res Methods. 2024 Jan;56(1):468-484. doi: 10.3758/s13428-023-02060-1. Epub 2023 Jan 26.
Previous research found that when people are instructed to smile toward liked objects and show negative facial expressions toward disliked objects, their facial response is faster and more intense than when they are required to smile toward disliked objects and express negative facial response toward liked objects. The present research tested a technologically innovative indirect evaluation measure that was based on that finding. Participants completed an implicit association test (IAT)-a common indirect measure of evaluation, responding with their emotional facial expressions, rather than by pressing response keys. In two web studies, using emotional facial expression detection through a webcam, we found that the Facial Response IAT (FR-IAT) is a reliable and valid measure of evaluations, comparable to the keyboard IAT. Because facial responses provide more information than key responses, pursuing future improvements of the FR-IAT's methodology, software, and data analysis is a promising direction for enhancing the quality of indirect evaluation measurement. The same methodology and technology may also enhance other indirect measures of evaluation and cognitive tests related to emotion and judgment.
先前的研究发现，当人们被指示对喜欢的物体微笑，对不喜欢的物体表现出负面的面部表情时，他们的面部反应比要求对不喜欢的物体微笑，对喜欢的物体表现出负面的面部反应更快、更强烈。本研究测试了一种基于该发现的技术创新的间接评估测量方法。参与者完成了内隐联想测验（IAT）——一种常见的间接评估测量方法，通过他们的情绪面部表情做出反应，而不是按下反应键。在两项网络研究中，我们通过网络摄像头的情绪面部表情检测发现，面部反应内隐联想测验（FR-IAT）是一种可靠且有效的评估测量方法，与键盘 IAT 相当。因为面部反应比按键反应提供更多的信息，所以寻求 FR-IAT 方法、软件和数据分析的未来改进，是提高间接评估测量质量的一个有前途的方向。同样的方法和技术也可以增强其他与情感和判断相关的间接评估测量和认知测试。
