Wang Qiang, Yu Laihui, Zhang Ruilin
School of Liberal Arts, Jiangxi Science and Technology Normal University, Nanchang, China.
School of Humanities and Communication, Guangdong University of Finance and Economics, Guangzhou, China.
Front Psychol. 2023 Jan 12;13:1109774. doi: 10.3389/fpsyg.2022.1109774. eCollection 2022.
Both the effects of language proficiency on individual outcomes, and the influencing factors of individual donation arouse wide concern, but researchers have hardly probed into the relationship between language proficiency and donation behavior. Using the data from the 2012 China General Social Survey (CGSS) and the binary logistic regression model as the benchmark model, this study empirically examines the influence and mechanism of language proficiency on donation behavior. It is revealed that Mandarin proficiency has significant positive influence on individual donation behavior. According to the results of the variable substitution practice and the instrumental variable regression based on the two-stage least square model, the above conclusion remains robust. The heterogeneity test shows that Mandarin proficiency of male, southern and rural residents has more obvious impact on donation behavior. The multiple intermediary effect test indicates that perceived social responsibility and subjective social status partially mediate the relationship between Mandarin proficiency and donation behavior. Therefore, it indicates that language proficiency has a prosocial effect, which makes people more prosocial. This study contributes to the literature on donation behavior by examining the influencing mechanism of Mandarin proficiency on individual donation, and further the effects of language proficiency on individual outcomes, thereby providing theoretical and empirical support for the formulation of policies for the promotion of Mandarin and social donation in China.
语言能力对个体行为结果的影响以及个体捐赠行为的影响因素都引起了广泛关注，但研究者们几乎没有探究语言能力与捐赠行为之间的关系。本研究以2012年中国综合社会调查（CGSS）的数据为基础，以二元逻辑回归模型作为基准模型，实证检验了语言能力对捐赠行为的影响及其作用机制。研究发现，普通话水平对个体捐赠行为具有显著的正向影响。通过变量替换法以及基于两阶段最小二乘法模型的工具变量回归结果表明，上述结论依然稳健。异质性检验表明，男性、南方居民和农村居民的普通话水平对捐赠行为的影响更为明显。多重中介效应检验表明，感知社会责任和主观社会地位在普通话水平与捐赠行为之间起部分中介作用。因此，这表明语言能力具有亲社会效应，会使人们更具亲社会性。本研究通过考察普通话水平对个体捐赠行为的影响机制以及语言能力对个体行为结果的影响，为捐赠行为的文献研究做出了贡献，从而为中国推广普通话和社会捐赠政策的制定提供了理论和实证支持。
